RevTech Summit 2022

Empower your growth org with the latest tech stack innovation.

Marketing Automation

Which tools and tactics are marketing strategists using in 2022? Find out how they are using intent data,  process automation, and integrations to more effectively reach their target audiences.

Sales Automation

Top sales leaders and experts will be sharing their most up-to-date tech stacks as we head into 2022. Learn which tech stacks are most effective, how to implement them, and how your team can seamlessly adapt to new software.

Revenue Analytics

How are revenue teams using analytics to make decisions?  Learn how to collect the most useful data, how to streamline analysis, and how to leverage this data to increase pipeline and ROI.

Opening Keynote- Brandon Bornancin

Brandon Bornancin | In this presentation, Brandon Bornancin talks about the best ways to leverage the future of revenue technology. He encourages listeners to do whatever it takes to ensure success.  He talks about the steps that he followed to see impressive growth in a short time period.

Brandon BornancinThumbnails

Opening Keynote- Kevin Dorsey

Kevin Dorsey | Kevin Dorsey talks about the tools that are available for sales and marketing teams to use. He talks about some of the most important categories of tools that will add to sales success. Technology makes sales processes easier for all who are involved, and Kevin recommends ways to implement these tools.

KevinDorseyThumbnails

Marketing Automation

Creating Revenue with AI-Powered Digital Relevance – Thomas C. Helfrich

By Ethan | March 11, 2022

Overview In this presentation, Thomas Helfrich talks about digital relevance and how a company can gain revenue from its relevance online. Speaker Thomas is the CEO of instarel.ai, a company that helps users create thought leadership content using Ai-powered technology. Relevance will lead people to think of your product when a buying moment arises. Setting…

Revenue Rules! More Effective, Scalable and Predictable Growth with Marketing- Cody Ward

By Ethan | March 11, 2022

Overview Cody Ward teaches 30 rules that help companies avoid common problems. The three problems are justification, accelerated rates of change, and everyone thinks that they are marketers. These rules are good, basic guidelines to improve revenue and avoid problems that many companies face. Speaker Cody Ward is the VP of Demand Gen Marketing at…

Constructing your Go-To-Market Strategy to Fit the Modern B2B Persona- Janelle Amos

By Ethan | March 11, 2022

Overview The B2B Buyer persona has changed over the years, but the Buyer’s Journey has not evolved to match that change. In this presentation, Janelle Amos talks about modern B2B personas and how a company can change its approach to match the preferences of that persona. Speaker Janelle Amos is a former in-house head of…

Where to Start with your Org’s Tech Stack- Jack Foster

By Ethan | March 11, 2022

Overview Building a tech stack in any organization is a challenging task. Billy Bateman is joined by Jack Foster to talk about building a company’s tech stack from the ground up. Jack talks about where to start with technology, the challenges of implementing that technology, and how to perfect technology that is already in place.  …

Unspam Your Brand: Account Intelligence for Smarter GTM – Jon Miller

By Ethan | March 11, 2022

Overview The B2B buyer’s journey is as complicated as ever. Jon Miller shows the problems in B2B marketing in sales in his presentation and counters those problems with proposed solutions. In this presentation, Jon talks about how 1st party and 3rd party data can be aligned to have a more defined buyer persona. Once data…

Operationalize Your Ideal Customer Profile- Kevin Tate

By Ethan | March 11, 2022

Overview Kevin Tate talks about ideal customer profiles and how they can be found, perfected, and used in marketing and sales. Kevin then goes into deeper detail about how a company can set up and use an ICP to drive revenue. Speaker Kevin Tate is the CRO of Clearbit, a company that enables the world’s…

The Revolution is Now- Latané Conant

By Ethan | March 11, 2022

Overview In this presentation, Latane Conant talks about the new wave of technology that is driving better revenue for companies. She talks about the dark funnel and how modern technology can eliminate it. Technology can also cut spam, low quality MQLs, and poor buyer experience. Latane also talks about how to create a revenue engine…

Stackable Revenue- Dave Boyce

By Ethan | March 11, 2022

Overview In this presentation, Dave Boyce talks about how to build processes around selling a product to build revenue streams. He warns that a ‘revenue at all costs’ mentality can threaten stackable revenue and gives tactics to create a stackable revenue stream. Dave talks about how consistency in sales approaches will allow a company to…

Modern Marketing Requires Culture Change: Here’s Why & How To Do It- Matt Heinz

By Ethan | March 11, 2022

Overview The B2B space is constantly changing. With change comes the need for a change in the culture of marketing teams. Matt Heinz recommends in this presentation that marketing and product teams combine forces to better grow products. Speaker Matt Heinz is the President and Founder of Heinz Marketing, a company created to help clients…

Using Automation & Testing to Scale Direct Outreach- Kyle Self

By Ethan | March 11, 2022

Overview In this presentation, Kyle Self talks about how he used automation and rapid testing to plan out his selling process and to promote growth within his organization. He talks about tactics that companies can use to launch a new product, better understand an audience, and how to position a product effectively.  Speaker Kyle Self…

Powering Up Sales & Marketing with RPA- Nicholas Peddle

By Ethan | March 11, 2022

Overview Automation is key, but how can you take your automation beyond what is already in place? In this presentation, Nicholas Peddle talks about how to improve marketing automation with robotic process automation. Speaker Nicholas Peddle is a Demand Gen Manager and the Interim Head of Marketing at Robocorp. In these positions, Nicholas drives growth…

Sales Automation

Drive Revenue by Cutting Through the Digital Noise with Personalized Gifting- Kris Rudeegraap

By Ethan | March 11, 2022

Overview Kris Rudegraap begins his presentation by talking about the evolution of the digital landscape. He says that channels like email and digital advertising have become saturated and are becoming increasingly ineffective. Kris goes over ways to break through all the noise to drive more revenue with personalized gifts. Speaker Kris Rudeegraap is the CEO…

Driving Sales Productivity- Mario Martinez Jr.

By Ethan | March 11, 2022

Overview In this presentation, Mario Martinez talks about breaking through the noise to get to a buyer. Mario goes through a messaging framework that will make prospecting feel less monotonous for both salespeople and prospective buyers. Buyers are tired of receiving spam from salespeople, and this presentation provides some solutions to that problem. Speaker Mario…

The 2022 Sales Stack According to 250+ Fast-Growing B2B Companies- William Tyree

By Ethan | March 11, 2022

Overview William Tyree presents data collected from 250+ B2B companies to understand how technology has contributed to their growth. Companies are spending an increasing amount of money on technologies and this presentation talks about how to best distribute budget to stay on top of tech trends.   Speaker William Tyree is the CMO of Revenue.io,…

Sellers Don’t Close Deals, Only Buyers Can- Aaron Janmohamed

By Ethan | March 11, 2022

Overview The modern B2B buyer has a confusing journey. Buyers have a large variety of factors to consider during the sales process and need at least some degree of guidance. The responsibility of guiding the buyer through his/her sales journey is held by the sales team. In this presentation, Aaron Janmohamed goes over ways that…

2022 Events Playbook; New Tactics to 3x Sales Pipeline- Scott Logan

By Ethan | March 11, 2022

Overview In this presentation, Scott Logan talks about how a sales cycle can be improved with a tactic that sends a calendar invite in the first contact. He goes over how this method works and how it can be implemented to increase revenue. He then goes into how this method can work with events, both…

The Buyer Journey Framework- Tony Yang

By Ethan | March 11, 2022

Overview Tony Yang talks about how the buyer’s journey is outlined. He talks about the various stages of the buyer’s journey and the different frameworks that have been developed over time. He also points out the differences between the marketing/sales funnel and the buyer’s journey framework. Speaker Tony Yang is a deeply experienced marketing leader…

The Implications of Upgrading The Parameters that Define Your Ideal Client- James Thomson

By Ethan | March 11, 2022

Overview In consulting, when your clients grow, so does your company. In this presentation, James Thomson goes over ways to enable your clients and give them the tools to grow. He goes over ideal client parameters that will help companies choose the best clients to bring in. Speaker James Thomson is a partner at Buy…

Revenue Analytics

How Attribution Works in the Real World- Eric Stockton

By Ethan | March 11, 2022

Overview Companies inevitably want to focus their efforts on the tactics that drive the most revenue. In this presentation, Eric Stockton talks about how to collect reliable data that will better guide marketers’ efforts. Behavioral drivers are difficult to track so marketers need to spend time finding out what drives purchases. Speaker Eric Stockton is…

Customer Generation- Garrett Mehrguth

By Ethan | March 11, 2022

Overview Garrett Mehrguth talks about generating customers through effective advertising. He goes over tactics that he has used in his company to generate millions of dollars in revenue. Garrett suggests a shift to a more personal, exciting approach in B2B marketing and sales. Speaker Garrett Mehrguth is the President and CEO of Directive, a company that…

How to Optimize your B2B Funnel with 5 Tools- Jim Huffman

By Ethan | March 11, 2022

Overview Jim Huffman goes over five tools that he has used to generate more revenue from the B2B funnels of some top organizations in the tech space. He talks about what tools to use, how he has seen success with them, and where to get started. Speaker Jim Huffman is the CEO of GrowthHit, a…

The $1M Question – How the F*$k Do You Activate Your Intent Data?- Jason Widup

By Ethan | March 11, 2022

Overview In this presentation, Jason Widup summarizes the distinct types of intent data and where each one comes from. He then shows viewers ways that they can improve their data activation strategies. Intent data is a powerful tool when used correctly and this presentation will help those who wish to use intent data effectively. Speaker…

Going Beyond Vanity Metrics- Mike Burroughs

By Ethan | March 11, 2022

Overview Vanity metrics make you look good to others, but often do not help you improve your organization. In this presentation, Mike Burroughs dives deep into different common metrics that companies adopt. He talks about which are the most effective and which are just vanity metrics. Mike also talks about where organizations go wrong with…

Metadata: The Unsung Hero of Data Analytics- Brad Smith

By Ethan | March 11, 2022

Overview Data is extremely important for organizations. If data doesn’t align between departments in an organization, something needs to change. In his presentation, Brad Smith talks about metadata, tech stacks, and aligning within an organization to improve efficiency.  Speaker Brad Smith is the co-founder and CEO of Sonar Software, a company that enables teams to…