Andy Mowat speaks about how the B2B Market is overwhelmed by email and some ideas and strategies to reduce email volume and increase quality.
Andy Mowat, Founder & CEO of Gated, has spent his career building sales and marketing engines for world-beating companies (Upwork, Box, Culture Amp). his teams have sent 1 billion+ emails and caused a lot of pain and has also been overwhelmed by email so he built Gated to fix email for both buyers and sellers…. and to do some good for the world.
“We still need to automate email but we don’t need to do it in an impersonal mass way.”
- Stop Mass Emailing
- Improve Targeting
- Evolve your channels
- Invest in content