speaks on the revolution happening in the industry forcing marketers to change and adapt and break out of their straitjacket of old ineffective methods of marketing.
Nelson Gilliat, Author of “The Death of the SDR: And the Birth of Buyer Centric Revenue” and Founder of Buyer Centric Revenue, a B2B Marketing/Sales consultancy and advisory firm to help companies adopt the Buyer Centric Revenue model, as well as with general Marketing and Sales. Achieve a competitive advantage and become better to work for and with, attracting talent and buyers alike. Enjoy greater growth, faster, easier, at less cost.
“MQL’s is the contact info of uninterested buyers “
“If you want to liberate yourselves you’re going to have to challenge the Predictive Revenue Model”
Predictive revenue model (bad marketing)
buyer centric revenue model (good marketing)