Hana Jacover speaks on Lead Management from the lens of a marketer and how to drive marketing success within your organization.
Hana Jacover, Director of Demand Generation at MadKudu, is a technical demand generation marketer with a proven track record of strategies and programs that accelerate revenue. She has deep experience in the optimization of high-performance tactics and marketing automation technologies that build and measure pipeline. Strong history of client loyalty and retention with marketing and sales executives at B2B tech companies. she has a thorough understanding of marketing strategy, the importance of data and attribution, and execution. Most importantly, she can clearly articulate KPIs to decision-makers.
“Starting with the foundation is the most important part of the strategy”
“Lead management is not any one technology, it is a process supported by technology”
Lead Management Fundamentals
- What & why?
- Relationship to the Funnel
- Defining Funnel Stages & Statuses
Improving Accountability with SLA’s
Measuring & Metrics
Tips to Operationalizing Lead Management