Marty explains the importance of looking at the buyer’s journey through the buyers eyes. He looks at how content marketing can help your sales.
Over the past several years Marty has led a team of marketers in developing business lines and utilizing the newest trends and technology. He uses PPC, SEM, and SEO, to attract and amaze customers at DataMaster for Appraisers.
“Customer engagement describes all customer communication over the course of their lifecycle to help them get to the outcome that they want. Successful engagement depends on sending the right messages, to the right people, at the right time and place, to help them get to a desired outcome.”
“At the beginning of your lead’s journey, they can only handle a listicle, short email, or social media post, but by the time they’re ready to make a purchase, they’re consuming case studies and whitepapers and longer-form content.”
“Content isn’t a one-size-fits-all solution. You have to do your research to find out what fits your audience and helps them along their journey.”