Kate expounds research-backed strategies to improve your sales and marketing processes by remembering that your prospects are human.
Kate Adams, SVP of Marketing at Validity, has more than 15 years of tech experience building strong businesses within different stages and industries. She believes deeply in bringing businesses to life in the hearts and minds of prospects and customers by creating compelling and consistent messaging throughout the customer life cycle.
“Customer engagement describes all customer communication over the course of their lifecycle to help them get to the outcome that they want. Successful engagement depends on sending the right messages, to the right people, at the right time and place, to help them get to a desired outcome.”
“At the beginning of your lead’s journey, they can only handle a listicle, short email, or social media post, but by the time they’re ready to make a purchase, they’re consuming case studies and whitepapers and longer-form content.”
“Content isn’t a one-size-fits-all solution. You have to do your research to find out what fits your audience and helps them along their journey.”