Scott outlines the how and why of the calendar-first approach, a radically effective new approach to engaging qualified leads.
Scott, VP of Marketing at Kronologic, is an experience demand generation leader who builds strategies to grow B2B companies.
“We’re too focused on outputs, not opportunities.”
“Opportunities created and pipeline are not the best metrics to be aligned across because opportunities take weeks to develop.”
“Meetings booked is the best metric to align sales and marketing.”