Demand Gen Summit Fall 2021

Solutions to the modern demand gen leader's most pressing issues.

Drive Demand

Learn from the world's best marketers and demand generation managers about the best tools to use to get the right customers into your funnel.

Engage Demand

The top business development reps share their knowledge on how to engage your visitors. They reveal proven steps for business development reps' success.

Close Demand

The best sales managers and reps share how they close deals, including how companies and leaders are motivating, hiring and compensating sales teams.

Opening Keynote

Dave Elkington | In this candid conversation about the state of marketing, David and Billy go over ways that marketing tactics are shifting to the digital world. They focus on creating user experiences that mimic the real life intimacy of buying something in a store. They touched on the recent hiring problem, the best ways to build company culture, and how to enable a virtual environment.

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Drive Demand

Leveraging Your Partner Network for Demand Gen: With Garret Helmer

By Ethan Ashton | November 29, 2021

Overview In this presentation, Garrett Helmer talks with Billy Bateman about using a technology integration network for Demand Gen. Having integrations with technology partners is a great tool that a company can use to generate demand. Joining technology partner programs with companies like Salesforce will allow for organic and strong product referrals to potential customers.…

Tackling Your #1 Frustration: With Quirijn Kleppe

By Ethan Ashton | November 19, 2021

Overview In his presentation, Quirjin Kleppe covers the way that marketing and demand gen professionals can overcome their number 1 frustration. Generating traffic and leads tends to be a top marketing challenge. Quirjin talks about tactics that organizations can use to improve their lead generation strategies. He also talks about ways that website conversion can…

Rethinking Lead Generation: With Chris Isham

By Ethan Ashton | November 19, 2021

Overview Chris Isham went over the ways that sales teams and marketing teams can align. This will help optimize the sales funnel. Chris has found that SDRs typically aren’t educated on the journey that their leads have traveled to get to them, creating a harmful disconnect. Speaker Chris Isham serves as the Chief Revenue Officer…

Driving Demand with a CEO Who Gets Marketing: With Olivia Kenney

By Ethan Ashton | November 19, 2021

Overview In her presentation, Olivia goes over the reasons that your CEO should be onboard with marketing. The CEO who understands marketing enables marketers to do their work at even higher levels. Speaker Olivia Kenney is the Head of Marketing at LeadSift, a sales intelligence platform that generates qualified leads from public web. She is a…

How to Reverse Engineer Product Hunt: With Corey Haines

By Jordan Crandell | November 19, 2021

Overview Corey Haines discusses the proven formula for how to succeed on Product Hunt. He explains how to get to #1 on the daily posts and how to get the most out of Product Hunt. He also discusses the playbook, different tips and best practices and shares some helpful and insightful experiences. Speaker Corey Haines,…

B2B Influencer Marketing: With Evan Patterson

By Jordan Crandell | November 19, 2021

Overview Evan Patterson speaks on Influencer Marketing, what it is, why and how to use it in a B2B space and includes some resources to point you in the right direction. Speaker Evan Patterson, Content & Community Evangelist at Troops, he’s a creative, outcome-oriented content and community marketing professional with a love of all things…

What if there was a postage stamp for email? with Andy Mowat

By Jordan Crandell | November 19, 2021

Overview Andy Mowat speaks about how the B2B Market is overwhelmed by email and some ideas and strategies to reduce email volume and increase quality. Speaker Andy Mowat, Founder & CEO of Gated, has spent his career building sales and marketing engines for world-beating companies (Upwork, Box, Culture Amp). his teams have sent 1 billion+…

A 3-Step Lead Gen Formula: With Kara Brown

By Jordan Crandell | November 19, 2021

Overview Kara Brown speaks on the Lead Gen formula, how simple it is yet, how many of us miss different steps along the process Speaker Kara Brown, Founder & CRO of LeadCoverage, a team of marketing and sales enablement consultants specializing in all the pieces of the B2B conversion cycle: mar-tech stack building (CRM/Automation), sales/marketing…

Engage Demand

How to Fix Your Messaging and Deliver Better Leads: With Matt Riley

By Jordan Crandell | November 29, 2021

Overview Matt Riley speaks on how we can effectively communicate with people through a narrative style to engage with our intended audience in marketing Speaker Matt Riley, Former CMO at Parcy, has been praised and known for being an amazing individual to work with. He is extremely intelligent and creative, and has a natural ability to…

The Truth About ABM: With Gabe Larsen

By Ethan Ashton | November 19, 2021

Overview ABM is a popular tactic, but how can it be executed? Gabe Larsen explains the basics of ABM and clears up confusion that has been prevalent recently. He gives listeners a detailed plan that can help any company implement a simple and actionable ABM strategy. Speaker Gabe Larsen is the Vice President of Marketing…

Scaling DemandGen with ABM and Intent Data: With Markus Ståhlberg

By Ethan Ashton | November 19, 2021

Overview In this presentation, Markus Stahlberg talks about different ways to scale demand gen. He first talks about ABM and the ways that it can be implemented, then talks about the ways to harness intent data to tailor marketing and sales strategies to the tendencies of the consumers. Speaker Markus Ståhlberg is the Co-founder and…

3 Ways to Incorporate (and Measure) ABM at Every Stage of the Funnel: With Amanda dePaul

By Ethan Ashton | November 19, 2021

Overview In this presentation, Amanda DePaul goes over three different stages of the sales funnel and explains tactics that will create success in each step. She talks about aligning sales and marketing, and truly flipping the funnel to generate qualified leads. Speaker Amanda DePaul is a demand generation and marketing operations leader with over 10…

3 Ways to Nail Your Attribution Strategy: With Ryan Breneman

By Jordan Crandell | November 19, 2021

Overview Ryan Breneman explains 3 ways to make sure you’re setting up your attribution strategy properly within your organization so that the money going in to marketing is more effective. Speaker Ryan Breneman, Manager of Demand Generation and Marketing Operations at ObservePoint, with experience in the various areas of the marketing process he brings a…

Booking Quality Demos: The Importance of Live Engagement: With Greg Dickinson

By Jordan Crandell | November 19, 2021

Overview Greg Dickinson speaks on how to not waste the work you have put in to get your leads to show up. Speaker Greg Dickinson, CEO of Omedym and Author of “B2B Sales in a digital World: The convenience Factor”, is an experienced software executive who has helped drive growth and establishes market leadership for…

Lead Management Strategies for the Modern Marketer: With Hana Jacover

By Jordan Crandell | November 19, 2021

Overview Hana Jacover speaks on Lead Management from the lens of a marketer and how to drive marketing success within your organization. Speaker Hana Jacover, Director of Demand Generation at MadKudu, is a technical demand generation marketer with a proven track record of strategies and programs that accelerate revenue. She has deep experience in the…

The State of MarTech – Too Many Tools, Too Few Results: With Eric Stockton

By Ethan Ashton | November 19, 2021

Overview In this presentation, Eric Stockton talks about how to unite the marketing and sales stack to enable the acquisition of clean, usable intel about customers. He also talks about how marketing and sales alignment can be achieved through a holistic view of channels. He then details why marketers should focus less on attribution and…

Close Demand

Adapt or Drown in 2022 – Convert 2-4x the Pipeline in 1/3 the Time: With Scott Logan

By Ethan Ashton | November 19, 2021

Overview In his presentation, Scott Logan goes over ways that marketers can improve their pipeline. He proposes using new, efficient technology to book meetings, and also using those meetings as a shared leading indicator between sales and marketing teams. He provides data that lead chasing is inefficient and provides the alternatives. Speaker Scott Logan is…

Why Your Team is Not Booking Sales and How to Fix It: With Mario Martinez

By Jordan Crandell | November 19, 2021

Overview Mario Martinez, as the title suggests, discusses why sales teams are ineffective when booking sales meetings and how to address that issue. Mario discusses the PVC Sales Methodology and provides sample messages then provides some information on Increasing sales productivity with just 1 hour per day. Speaker Mario Martinez is a former VP of…

Stack Impressions to Win Customer Trust: With Christian Bacasa

By Jordan Crandell | November 19, 2021

Overview Christian Bacasa speaks on 2 elements within sales, stacking and trust. He speaks on how to stack wins within the sales cycle to build trust and close more. Speaker Christian Bacasa, Director of Sales as Expivi, he’s always willing to help, and answer questions on any of his areas of expertise or any other…

The Buyer-Centric Revenue Model: With Nelson Gilliat

By Jordan Crandell | November 19, 2021

Overview speaks on the revolution happening in the industry forcing marketers to change and adapt and break out of their straitjacket of old ineffective methods of marketing. Speaker Nelson Gilliat, Author of “The Death of the SDR: And the Birth of Buyer Centric Revenue” and Founder of Buyer Centric Revenue, a B2B Marketing/Sales consultancy and…

What is Buyer Enablement? With Josh Fedie

By Ethan Ashton | November 19, 2021

Overview In this presentation, Josh Fedie goes over ways that companies can help customers overcome barriers that prevent them from buying. Buyer enablement is a great way to help customers which in turn helps companies convert at a higher rate. Speaker Joshua Fedie is the CEO & Founder of SalesReach.io, a SaaS based buyer enablement…