How to Use Your Website to Attract Your Ideal Buyer with Abby Wilson
Overview
Abby Wilson goes over her tips to creating a targeted website that can convert your visitors.
Speaker
Abby Wilson, Founder and Lead Developer at Tailor Framed, creates value-based web design that enhances your business’s online presence and converts casual visitors into loyal customers. The websites we build always revolve around your business objectives and goals.
Quotes
Never assume that your customers think the same way you do. Observe what is actually happening.
Create an ideal path to purchase, and then observe the actual path to purchase.
People buy a better verion of themselves and a better version of their company.
“If anyone tells you ‘you write copy’, sneer at them. Copy is not written. Copy is assembled. You do not write copy, you assemble it.” Eugene Schwartz
Key Points
- User research- Use qualitative and quantitative data
- Target audience + unique value proposition + positioning = messaging
- Use design that highlights and enhances the messaging