Skip to content
Chatfunnels
  • Product
    • Overview
    • PlayRunner
    • Account-Based Engagement
    • A/B Testing
    • Integration Ecosystem
  • Pricing
  • Resources
    • Events
    • Research
    • Podcast
    • Blog
    • Case Studies
  • LOG IN
  • Start a Trial
  • Book a Demo
Chatfunnels
  • Product
    • Overview
    • PlayRunner
    • Account-Based Engagement
    • A/B Testing
    • Integration Ecosystem
  • Pricing
  • Resources
    • Events
    • Research
    • Podcast
    • Blog
    • Case Studies
  • LOG IN
  • Start a Trial
  • Book a Demo

Cut Through the Noise and Book Meetings with Strategic Accounts with Andrei Zinkevich

By Colby | August 12, 2021

Overview

Andrei explains his method of standing out from the crowd to book meetings with your ideal customer at the Account-Based Engagement Summit.

Speaker

Andrei Zinkevich, co-founder of Fullfunnel.io, helps B2B Service-Based, Tech and SaaS companies to develop an effective lead generation and sales system, generating customers from dream list instead of generating “more leads” and scale revenue with Full-Funnel B2B marketing.

YouTube player

Quotes

Quotes 

In the era of email and LinkedIn spam, direct mail stands out, especially when personalized and with a gift. 

If someone isn’t interested, use it as a learning experience. Find out what resonates with your prospects in your pitch and improve your unique value proposition. 

Key Points

Step-by-Step Direct Mail Outreach 

  • Perform research and brainstorm gifts and metaphors 
  • Prepare the personalized pitch 
  • Create the dedicated content hub (optional) 
  • Prepare and ship your parcel 
  • Sales follow-up 

5 Elements of a Successful ABM Campaign 

  1. A detailed ICP (ideal customer profile) that includes: 
  • The enriched buying cmmittee with goals, needs, pain points 
  • Account qualifiation and disqualification criteria 
  • Vertical and job role benefits 
  1. Account research for the qualified accounts including: 
  • Company’s strategic initiatives 
  • Persona’s KPIs, challenges, and potential needs 
  • Value hypotheses (what can be acheives with our product) 
  1. Warm-up programs that will make your accounts aware of your product 
  1. Outreach cadence 
  1. Sales activation playbook: the most important step to get the most from the campaign 

Posted in Account-Based Engagement Summit 2021 and tagged abesales, account-based engagement, account-based marketing
Popular Posts

Recent Posts

  • Top 10 ABM Challenges and How to Overcome Them with Declan Mulkeen
  • ABM Strategies that You Can Steal with Mason Cosby
  • Introducing PlayRunner and How to Use It with Sterling Kump
  • Agile Revenue Planning for Marketers with Heather Durante
  • Why You Should Consider Owning the Voice of the Customer with Jeanne Hopkins

Archives

Categories

Platform

  • Account Based Engagement
  • A/B Testing
  • Integrations
Read ChatFunnels reviews on G2

Resources

  • Podcast
  • Blog
  • Events
  • Research

Company

  • About Us
  • Careers
  • News
Copyright © 2022 ChatFunnels LLC, All rights reserved. Privacy Policy - Terms and Conditions
Facebook Twitter Linkedin Instagram