Andrei explains his method of standing out from the crowd to book meetings with your ideal customer at the Account-Based Engagement Summit.
Andrei Zinkevich, co-founder of Fullfunnel.io, helps B2B Service-Based, Tech and SaaS companies to develop an effective lead generation and sales system, generating customers from dream list instead of generating “more leads” and scale revenue with Full-Funnel B2B marketing.
In the era of email and LinkedIn spam, direct mail stands out, especially when personalized and with a gift.
If someone isn’t interested, use it as a learning experience. Find out what resonates with your prospects in your pitch and improve your unique value proposition.
Step-by-Step Direct Mail Outreach
- Perform research and brainstorm gifts and metaphors
- Prepare the personalized pitch
- Create the dedicated content hub (optional)
- Prepare and ship your parcel
- Sales follow-up
5 Elements of a Successful ABM Campaign
- A detailed ICP (ideal customer profile) that includes:
- The enriched buying cmmittee with goals, needs, pain points
- Account qualifiation and disqualification criteria
- Vertical and job role benefits
- Account research for the qualified accounts including:
- Company’s strategic initiatives
- Persona’s KPIs, challenges, and potential needs
- Value hypotheses (what can be acheives with our product)
- Warm-up programs that will make your accounts aware of your product
- Outreach cadence
- Sales activation playbook: the most important step to get the most from the campaign