Account-Based Marketing vs. Account-Based Engagement with Scott Rhodes
Overview
Scott Rhodes discusses the advantages of account-based engagement and offers guidance on how to successfully implement ABE into your company.
Speaker
Scott Rhodes, Associate Director at BCG, is a Digital Marketing Executive with 20+ years’ experience building and scaling marketing organizations. He is a hands-on marketer and has a passion for building and mentoring high performing teams.
Quotes
You are only as strong as your weakest link.
It’s all about the customer journey and customer experience. When done correctly you align the business around revenue.
The right level of personalization is applicable based on the customer’s lifetime value to the brand.
Key Points
Key Points
- Alignment through the organization needs to be centered around revenue.
- Communication and feedback are key to creating alignment and effective ABE implementation.
- It’s important to start ABE on a small scale and work up from there.