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Account-Based Marketing vs. Account-Based Engagement with Scott Rhodes

By Colby | August 23, 2021

Overview

Scott Rhodes discusses the advantages of account-based engagement and offers guidance on how to successfully implement ABE into your company.  

Speaker

Scott Rhodes, Associate Director at BCG, is a Digital Marketing Executive with 20+ years’ experience building and scaling marketing organizations. He is a hands-on marketer and has a passion for building and mentoring high performing teams.      

YouTube player

Quotes

You are only as strong as your weakest link. 

It’s all about the customer journey and customer experience. When done correctly you align the business around revenue.  

The right level of personalization is applicable based on the customer’s lifetime value to the brand.  

Key Points

Key Points 

  1. Alignment through the organization needs to be centered around revenue. 
  1. Communication and feedback are key to creating alignment and effective ABE implementation. 
  1. It’s important to start ABE on a small scale and work up from there.  

Posted in Account-Based Engagement Summit 2021 and tagged account-based engagement, account-based marketing
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