Mark goes over how Domo analytics can be effectively used to track ABE with Victoria Loveless, Sr. Manager of ABM at Domo.
Mark Maughan is VP of Business Operations & Analytics at Domo. Prior to that, he was VP of Lien Resolution at Garretson Firm Resolution.
Hit each group with the data they need:
Sales rept: account intel
Sales leadership: accountability
Marketing leaders: performance & optimization
Intent data and good intentions aren’t enough
Don’t just stalk your prospects, find add value
Actively manage sales and marketing efforts by leveraging specified data for each group
Use a tool like Domo to manage these efforts