ABM: Using Data & Intelligent Action to Stop Stalking & Start Converting with Mark Maughan

Overview

Mark goes over how Domo analytics can be effectively used to track ABE with Victoria Loveless, Sr. Manager of ABM at Domo. 
 

Speaker

Mark Maughan is VP of Business Operations & Analytics at Domo. Prior to that, he was VP of Lien Resolution at Garretson Firm Resolution.  

Key Points

Hit each group with the data they need: 

Sales rept: account intel 

Sales leadership: accountability 

Marketing leaders: performance & optimization 

Summary: 

Intent data and good intentions aren’t enough 

Don’t just stalk your prospects, find add value 

Actively manage sales and marketing efforts by leveraging specified data for each group 

Use a tool like Domo to manage these efforts