Engaging Visitors in Real Time

We have all had experiences with bad service. Maybe it was needing help finding something at the store, and you could’t find a worker anywhere to ask. Maybe it was waiting for hours on the phone for help with your phone bill. Whatever the situation, not having someone there to help and provide information quickly…

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Why Programmatic is the Future of Digital Marketing

Digital marketing is a field that is constantly evolving as society shifts over time. Within the last ten years, we have witnessed a massive growth in technology as a marketing tool. In response to these changes, marketing companies must implement new strategies to maintain the cutting-edge of business technologies in order to avoid falling behind…

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An Essential Intro to Programmatic Advertising with Josh Aston

An Essential Intro to Programmatic Advertising with Josh Aston

Overview Josh Aston explains how programmatic is different from traditional marketing and how to make your programmatic strategy effective.  Guest Josh Aston, CMO & Co-Founder of Above the Fold, has a proven track record of successes as a talented marketing leader who possesses the experience and strategies needed for the continued success and growth of…

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The Three Biggest Mistakes of Building a Bot

Reading Time: 13 minutes Overview: In this episode of Digital Conversations with Billy Bateman, we are joined by the brilliant Rachel Batish. She gives best practices to building a bot, shares some future use cases for voice bots and talks about how to create a good experience for your customer. Guest: Rachel Batish-Rachel is an experienced and hands-on entrepreneurial front-runner. She has…

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