The Ultimate Guide to Intent Data with Chris Rack

Overview  Chris Rack shares his experience and knowledge of how to source, interpret, and strategically make use of intent data.   Guest Chris Rack is the CRO of Demand Science specializing in data and intelligence for the sales and marketing decision makers. He has successfully led four sales organizations that experienced 10x growth over a 2-to-3-year span as an individual contributor,…

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The Ins and Outs of Data Driven Decision Making

Data is essential for success in marketing. Data provides the information to understand what your target audience is thinking and what they need. There should be data backing each and every decision made as a marketer. When used in the right way, data can help turn potential prospects into solid customers.  In a recent episode…

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How to Build a Best-in-Class Partnership Between Marketing and Sales

Alignment in an organization is essential for driving business growth. It is critical for operational plans, brand-related initiatives, and making well informed decisions about content and investments. So, what does a best-in-class partnership between marketing and an SDR team look like? In a recent episode of Digital Conversations with Billy Bateman, Bill Glenn – VP…

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How to Create a Best in Class Partnership with your SDR Team with Bill Glenn

Overview  Bill Glenn outlines how to successfully strengthen relationships with your SDR team and how doing so will lead to success across the board. Guest Bill Glenn is a B2B growth marketing leader, team builder, and VP of worldwide demand at ExtraHop. He has a deep understanding and hands-on experience with all things marketing: brand, messaging, positioning, product, demand…

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