The Ultimate Guide to Intent Data with Chris Rack

Overview  Chris Rack shares his experience and knowledge of how to source, interpret, and strategically make use of intent data.   Guest Chris Rack is the CRO of Demand Science specializing in data and intelligence for the sales and marketing decision makers. He has successfully led four sales organizations that experienced 10x growth over a 2-to-3-year span as an individual contributor,…

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The Ins and Outs of Data Driven Decision Making

Data is essential for success in marketing. Data provides the information to understand what your target audience is thinking and what they need. There should be data backing each and every decision made as a marketer. When used in the right way, data can help turn potential prospects into solid customers.  In a recent episode…

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A/B Testing: Optimizing Your Website with Intent and Strategy

Having a good business webpage is essential in creating a quality impression for your company. Your page may even be the first impression a potential customer has with the product. The page should be strategically designed, easy to use, and should provide relevant content for the user. However, when designing a webpage, the options are…

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Creating Relevant Content: It’s More Than Just Checking the Box

Marketers are continually doing all they can to reach as many customers as possible. Creating relevant content is essential for drawing in target audiences, especially in this digital marketing age. So, how do marketers find the correlation between good, interesting content that also relates to potential customers? In a recent episode of Digital Conversations with Billy Bateman, Tricia Wiles — Creative…

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How to Achieve Extraordinary Results When Building Your Brand

Overview  Udi Ledergor shares his experiences – including successes and failures – while building the Gong brand. He offers insights and suggestions on creating a content strategy that adds value to customers’ lives.   Guest Udi Ledergor is the CMO at Gong and a 5-time VP Marketing with 20 years of industry experience heading world-class marketing teams for public and private companies in B2B tech.…

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How to Stop Stalking and Start Converting using Data Tools

Account-based marketing (ABM) is taking a targeted effort toward marketing and personalizing experiences for target customers. At first glance, ABM is a great strategy. The concept is simple, clear, and easy to understand. However, it is more difficult to implement than it may seem. Your company knows your product and has a vision for how…

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James Oldroyd | Demand Gen Study 2021 Results

Demand gen study 2021 results james oldroyd

Overview The speakers run through the results of the Demand Gen Study, with the goal to identify emerging marketing techniques and optimal demand generation strategy.  Speaker Professor James Oldroyd is a professor of strategy at BYU. His research has been published in the Harvard Business Review. He teaches undergraduates, MBAs, and industry executives.  Tanner Sundwall, Marketing Analyst…

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Kyle Woodruff | Essential Building Blocks for a Great Demand Program | Demand Gen Summit

kyle woodruff demand generation essential building blocks

Overview Kyle Woodruff explains his 3 essential building blocks to creating a great demand generation program: defining your target audience, value-based messaging, and mixing marketing channels.  Speaker Kyle, VP of Marketing at Emmersion, has a strong background in marketing for some of Utah’s forefront technology companies, including Talkdesk, Pluralsight, and Domo. His entrepreneurial background has provided an effective platform to learn and apply…

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