Posts Tagged ‘strategies’
Strategies for Maximizing Revenue with AI: Expert Insights from M. Nadia Vincent
Summary The digital age has ushered in a plethora of tools and technologies, with AI standing out as a transformative force. At the 2023 AI Revenue Summit, M. Nadia Vincent, a renowned expert in digital transformation and AI, shares five pivotal strategies to optimize revenue generation using AI, offering a roadmap for businesses to harness…
Read MoreGTM Strategies Powered by AI: Insights from Udi Ledergor and Dan Morgese
Summary In the dynamic sales arena, AI is pivotal. At the 2023 AI Revenue Summit, Udi Ledergor and Dan Morgese from Gong provide a concise overview of AI’s role in reshaping go-to-market (GTM) strategies, emphasizing its undeniable benefits. Key Points 1. AI’s Growing Role in Sales: 25% of sales professionals use AI, with another 26%…
Read MoreMicro-ABM and Other Strategies Used in Sales and Marketing
Overview Katie Dunn outlines how a small team can implement ABM while involving sales in the process. She also dives into what a successful micro-ABM campaign looks like. Guest Katie Dunn is a Demand Generation Marketing Manager at RollWorks. She is a San Francicso native and has been working in tech for the last five years. Her demand generation role includes virtual…
Read MoreThe 2 Most Common Mistakes B2B Brands are Making
Marketing is becoming increasingly more competitive due to the surplus of new ideas and continuous innovations in the industry. It is becoming easier than ever to fall behind other brands. Therefore, optimizing your B2B marketing strategy is essential for success. What are the most common mistakes that marketers are making that might be keeping them from…
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