Micro-ABM and Other Strategies Used in Successful Sales and Marketing

Overview  Katie Dunn outlines how a small team can implement ABM while involving sales in the process. She also dives into what a successful micro-ABM campaign looks like.   Guest Katie Dunn is a Demand Generation Marketing Manager at RollWorks. She is a San Francicso native and has been working in tech for the last five years. Her demand generation role includes virtual…

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The 2 Most Common Mistakes B2B Brands are Making

Marketing is becoming increasingly more competitive due to the surplus of new ideas and continuous innovations in the industry. It is becoming easier than ever to fall behind other brands. Therefore, optimizing your B2B marketing strategy is essential for success. What are the most common mistakes that marketers are making that might be keeping them from…

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