Are you Fishing in the Right Pond? | Laura Patterson | ChatFunnels Demand Gen Summit 2021

Laura Patterson are you fishing in the right pond? segmentation, customer journey, personas

Overview Laura fully explains the why and how of identifying, understanding, and marketing to audiences.  Speaker As president of VisionEdge Marketing, Inc., Laura is an expert in a customer-centric data-to-insights performance management approach to growth. Her specialties include customer onboarding, driving actionable insights from data, developing marketing metrics frameworks, and producing relevant marketing dashboards.  Quotes “We don’t market to buckets…

Read More