Posts Tagged ‘segmentation’
Are you Fishing in the Right Pond? | Laura Patterson | ChatFunnels Demand Gen Summit 2021
Overview Laura fully explains the why and how of identifying, understanding, and marketing to audiences. Speaker As president of VisionEdge Marketing, Inc., Laura is an expert in a customer-centric data-to-insights performance management approach to growth. Her specialties include customer onboarding, driving actionable insights from data, developing marketing metrics frameworks, and producing relevant marketing dashboards. Quotes “We don’t market to buckets…
Read MoreThe How and Why of Account-Based Engagement Post-COVID with Dave Elkington
Overview: Dave Elkington, Founder and Chairman of InsideSales, discusses how to implement ABE in targeting buying committees digitally. Guest: Dave Elkington, Founder and Chairman of InsideSales. Reference: iTunes SimpleCast https://digital-conversation-with-billy-bateman.simplecast.com/episodes/the-how-and-why-of-account-based-engagement-post-covid-with-dave-elkington Transcript Welcome Billy Bateman All right, everyone. Welcome to Digital Conversations. I am your host, Billy Bateman. Today I am joined by the legendary Dave Elkington. Dave, how you doing? Dave Elkington …
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