Posts Tagged ‘sales’
How To Use Buyer Intent In Marketing And Sales
Buyer intent is the level of interest or engagement that a potential customer has in a product or service. Understanding buyer intent can be a valuable tool for both marketing and sales teams, as it allows them to tailor their efforts to the specific needs and interests of their target customers. In this blog post,…
Read More3 Proven Account-Based Marketing Strategies To Increase Revenue
Account-based marketing (ABM) is a strategy that focuses on targeting specific accounts or companies, rather than a broad group of leads. This approach is particularly effective for B2B companies, as it allows them to tailor their marketing efforts to specific companies that are more likely to become customers. By focusing on a small number of…
Read MoreGTM Strategy for SaaS Explained
GTM stands for ‘go-to-market’ and involves creating a detailed plan that outlines how you will reach your target customers, generate leads, close deals, and measure results.
Read MoreCreating Your Ideal Customer Profile
An ICP, or Ideal Customer Profile, is a detailed description of the type of customer that you want to target with your Demand Gen strategy.
Read MoreWhat You Should Know About Speed To Lead
We have all had experiences with bad service. Maybe it was needing help finding something at the store, and you couldn’t find a worker anywhere to ask. Maybe it was waiting for hours on the phone for help with your phone bill. Whatever the situation, not having someone there to help and provide information quickly…
Read MoreUsing Past Failures to Adapt and Improve
Life is a journey and failure is part of it. As we grew up, we failed all the time. When learning how to walk, we would stumble, fall, and get back up to try again. We made mistakes learning how to talk, but we used those mistakes to learn the language even better. However, as…
Read MoreTaking a Closer Look at Intent Data
There are a lot of different types of intent. Understanding intent is important in data driven marketing and sales, as it is used to make efficient and confident decisions. In a recent episode of Digital Conversations with Billy Bateman, Chris Rack – CRO of Demand Science – shared his experience and knowledge of how to…
Read MoreWhat Is Actionable Intelligence?
“To me, data is just points of information. There’s bunches of it, and you can get choked and die from it. But, if you can make sense out of it, then you have intelligence.” -Bob Samuels In a recent episode of Digital Conversations with Billy Bateman, Bob Samuels – co-founder of TechConnectr – shared his…
Read MoreOvercoming Setbacks and Failure to Achieve Success
Overview Sean Hackner shares the importance of persevering and not giving up, even when facing setbacks and failures. He explains how life is a journey and failure is inevitable, therefore it is important to embrace failure and learn from it. Guest Sean Hackner is Vice President of marketing and sales at NetWise. He is an experienced President with a demonstrated history of working…
Read MoreYour Guide To Buyer Enablement
The number one challenge buyers are facing in the B2B space today is buyer confusion. This is not coming from being confused in the sales process, but from how the modern buyer self-educates and self-informs while making going through the buying process. Buyers don’t usually engage with salespeople until they are far along in the…
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