Engaging Visitors in Real Time

We have all had experiences with bad service. Maybe it was needing help finding something at the store, and you could’t find a worker anywhere to ask. Maybe it was waiting for hours on the phone for help with your phone bill. Whatever the situation, not having someone there to help and provide information quickly…

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Using Past Failures to Adapt and Improve 

Life is a journey and failure is part of it. As we grew up, we failed all the time. When learning how to walk, we would stumble, fall, and get back up to try again. We made mistakes learning how to talk, but we used those mistakes to learn the language even better. However, as…

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Taking a Closer Look at Intent Data

There are a lot of different types of intent. Understanding intent is important in data driven marketing and sales, as it is used to make efficient and confident decisions.  In a recent episode of Digital Conversations with Billy Bateman, Chris Rack – CRO of Demand Science – shared his experience and knowledge of how to…

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A B2B Perspective on Actionable Intelligence and ABM

“To me, data is just points of information. There’s bunches of it, and you can get choked and die from it. But, if you can make sense out of it, then you have intelligence.” -Bob Samuels In a recent episode of Digital Conversations with Billy Bateman, Bob Samuels – co-founder of TechConnectr – shared his…

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Overcoming Setbacks and Failure to Achieve Success

Overview  Sean Hackner shares the importance of persevering and not giving up, even when facing setbacks and failures. He explains how life is a journey and failure is inevitable, therefore it is important to embrace failure and learn from it.   Guest Sean Hackner is Vice President of marketing and sales at NetWise. He is an experienced President with a demonstrated history of working…

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Buyer Enablement: Understanding and Educating the Modern Buyer

The number one challenge facing buyers in the B2B space today is buyer confusion. This confusion is not coming from a confusing sales process, but from how the modern buyer self-educates and self-informs. Buyers don’t usually engage with sales until they are far along in the buyer journey. In fact, most buyers are over 70%…

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Actionable Intelligence: Looking into the Future of Marketing and Sales

Overview  Bob Samuels shares his experience and insights on actionable intelligence. He discusses how to understand, organize, and strategically sort through intent data. Lastly, he comments on ABM and the future of B2B lead gen.   Guest Bob Samuels started his career in finance and accounting. After working as a CPA for 20 years, his path eventually led him to…

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Increasing Marketing and Sales Satisfaction Using Data Tools and Tech

Marketing and sales technologies are emerging and evolving at a faster rate than ever before. Marketers have access to innumerable tools and deciding which ones to use is an important decision to make. Getting the most out of the data you have depends on the technology that you are using and your ability to utilize…

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How to Make Data Driven Decisions that Influence Revenue

Overview  William Tyree discusses how to get into a data driven mindset in order to influence company revenue. He talks about how to make strategic data driven decisions and what metrics to focus on while doing so. Lastly, he emphasizes the importance of team collaboration and considering input from outside the marketing team for improvement ideas.   Guest William Tyree is the Chief…

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How to Get Intentional with Intent Data

Data is essential in successful B2B sales and marketing. Not only does good data help you reach the right people, but it will help improve your ROI and increase sales. However, having good data is useless if you don’t know how to strategically take advantage of it. What will set you apart from other B2B…

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