Driving Sales Productivity- Mario Martinez Jr.

Overview In this presentation, Mario Martinez talks about breaking through the noise to get to a buyer. Mario goes through a messaging framework that will make prospecting feel less monotonous for both salespeople and prospective buyers. Buyers are tired of receiving spam from salespeople, and this presentation provides some solutions to that problem. Speaker Mario…

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Sellers Don’t Close Deals, Only Buyers Can- Aaron Janmohamed

Overview The modern B2B buyer has a confusing journey. Buyers have a large variety of factors to consider during the sales process and need at least some degree of guidance. The responsibility of guiding the buyer through his/her sales journey is held by the sales team. In this presentation, Aaron Janmohamed goes over ways that…

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The Buyer Journey Framework- Tony Yang

Overview Tony Yang talks about how the buyer’s journey is outlined. He talks about the various stages of the buyer’s journey and the different frameworks that have been developed over time. He also points out the differences between the marketing/sales funnel and the buyer’s journey framework. Speaker Tony Yang is a deeply experienced marketing leader…

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