How Attribution Works in the Real World- Eric Stockton

Overview Companies inevitably want to focus their efforts on the tactics that drive the most revenue. In this presentation, Eric Stockton talks about how to collect reliable data that will better guide marketers’ efforts. Behavioral drivers are difficult to track so marketers need to spend time finding out what drives purchases. Speaker Eric Stockton is…

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Customer Generation- Garrett Mehrguth

Overview Garrett Mehrguth talks about generating customers through effective advertising. He goes over tactics that he has used in his company to generate millions of dollars in revenue. Garrett suggests a shift to a more personal, exciting approach in B2B marketing and sales. Speaker Garrett Mehrguth is the President and CEO of Directive, a company that…

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How to Optimize your B2B Funnel with 5 Tools- Jim Huffman

Overview Jim Huffman goes over five tools that he has used to generate more revenue from the B2B funnels of some top organizations in the tech space. He talks about what tools to use, how he has seen success with them, and where to get started. Speaker Jim Huffman is the CEO of GrowthHit, a…

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Going Beyond Vanity Metrics- Mike Burroughs

Overview Vanity metrics make you look good to others, but often do not help you improve your organization. In this presentation, Mike Burroughs dives deep into different common metrics that companies adopt. He talks about which are the most effective and which are just vanity metrics. Mike also talks about where organizations go wrong with…

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Metadata: The Unsung Hero of Data Analytics- Brad Smith

Overview Data is extremely important for organizations. If data doesn’t align between departments in an organization, something needs to change. In his presentation, Brad Smith talks about metadata, tech stacks, and aligning within an organization to improve efficiency.  Speaker Brad Smith is the co-founder and CEO of Sonar Software, a company that enables teams to…

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