Posts Tagged ‘RevTech 2022 MA’
Creating Revenue with AI-Powered Digital Relevance – Thomas C. Helfrich
Overview In this presentation, Thomas Helfrich talks about digital relevance and how a company can gain revenue from its relevance online. Speaker Thomas is the CEO of instarel.ai, a company that helps users create thought leadership content using Ai-powered technology. Relevance will lead people to think of your product when a buying moment arises. Setting…
Read MoreRevenue Rules! More Effective, Scalable and Predictable Growth with Marketing- Cody Ward
Overview Cody Ward teaches 30 rules that help companies avoid common problems. The three problems are justification, accelerated rates of change, and everyone thinks that they are marketers. These rules are good, basic guidelines to improve revenue and avoid problems that many companies face. Speaker Cody Ward is the VP of Demand Gen Marketing at…
Read MoreConstructing your Go-To-Market Strategy to Fit the Modern B2B Persona- Janelle Amos
Overview The B2B Buyer persona has changed over the years, but the Buyer’s Journey has not evolved to match that change. In this presentation, Janelle Amos talks about modern B2B personas and how a company can change its approach to match the preferences of that persona. Speaker Janelle Amos is a former in-house head of…
Read MoreWhere to Start with your Org’s Tech Stack- Jack Foster
Overview Building a tech stack in any organization is a challenging task. Billy Bateman is joined by Jack Foster to talk about building a company’s tech stack from the ground up. Jack talks about where to start with technology, the challenges of implementing that technology, and how to perfect technology that is already in place. …
Read MoreUnspam Your Brand: Account Intelligence for Smarter GTM – Jon Miller
Overview The B2B buyer’s journey is as complicated as ever. Jon Miller shows the problems in B2B marketing in sales in his presentation and counters those problems with proposed solutions. In this presentation, Jon talks about how 1st party and 3rd party data can be aligned to have a more defined buyer persona. Once data…
Read MoreOperationalize Your Ideal Customer Profile- Kevin Tate
Overview Kevin Tate talks about ideal customer profiles and how they can be found, perfected, and used in marketing and sales. Kevin then goes into deeper detail about how a company can set up and use an ICP to drive revenue. Speaker Kevin Tate is the CRO of Clearbit, a company that enables the world’s…
Read MoreThe Revolution is Now- Latané Conant
Overview In this presentation, Latane Conant talks about the new wave of technology that is driving better revenue for companies. She talks about the dark funnel and how modern technology can eliminate it. Technology can also cut spam, low quality MQLs, and poor buyer experience. Latane also talks about how to create a revenue engine…
Read MoreStackable Revenue- Dave Boyce
Overview In this presentation, Dave Boyce talks about how to build processes around selling a product to build revenue streams. He warns that a ‘revenue at all costs’ mentality can threaten stackable revenue and gives tactics to create a stackable revenue stream. Dave talks about how consistency in sales approaches will allow a company to…
Read MoreMarketing Requires Culture Change: Here’s Why & How To Do It
Overview The B2B space is constantly changing. With change comes the need for a change in the culture of marketing teams. Matt Heinz recommends in this presentation that marketing and product teams combine forces to better grow products. Speaker Matt Heinz is the President and Founder of Heinz Marketing, a company created to help clients…
Read MoreUsing Automation & Testing to Scale Direct Outreach- Kyle Self
Overview In this presentation, Kyle Self talks about how he used automation and rapid testing to plan out his selling process and to promote growth within his organization. He talks about tactics that companies can use to launch a new product, better understand an audience, and how to position a product effectively. Speaker Kyle Self…
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