Using Past Failures to Adapt and Improve 

Life is a journey and failure is part of it. As we grew up, we failed all the time. When learning how to walk, we would stumble, fall, and get back up to try again. We made mistakes learning how to talk, but we used those mistakes to learn the language even better. However, as…

Read More

Taking a Closer Look at Intent Data

There are a lot of different types of intent. Understanding intent is important in data driven marketing and sales, as it is used to make efficient and confident decisions.  In a recent episode of Digital Conversations with Billy Bateman, Chris Rack – CRO of Demand Science – shared his experience and knowledge of how to…

Read More

Tips for Effectively Customizing the User Experience with Chatbots

Consumers love customization. Whether it is a customized pair of shoes or a perfectly tailored suit, personalized products make customers happy. Customization increases customer satisfaction, trust, and loyalty toward the service provider.  Customization is a concept that is becoming more prevalent, especially in the digital world. We are moving away from broad experiences and toward…

Read More

How to Strengthen Your ABM Strategy with Rick Tolman

92% of marketers have an ABM strategy. However, only 19% of B2B marketers are confident in their ability to execute it properly. What makes ABM so popular? How does it work? And why has it been so hard for so many companies to implement it successfully? In the recent Account-Based Engagement Summit presented by ChatFunnels,…

Read More