Are you Fishing in the Right Pond? | Laura Patterson | ChatFunnels Demand Gen Summit 2021

Laura Patterson are you fishing in the right pond? segmentation, customer journey, personas

Overview Laura fully explains the why and how of identifying, understanding, and marketing to audiences.  Speaker As president of VisionEdge Marketing, Inc., Laura is an expert in a customer-centric data-to-insights performance management approach to growth. Her specialties include customer onboarding, driving actionable insights from data, developing marketing metrics frameworks, and producing relevant marketing dashboards.  Quotes “We don’t market to buckets…

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Brandon Bornancin | Writing the Perfect Sales Pitch

brandon bornancin persona driven outbound sales

Overview Brandon outlines the 6 essential elements of a successful sales pitch. He emphasizes focusing on the prospect, complimenting them, and adapting your product to their needs.  Speaker Brandon is CEO & Founder of Seamless.AI, #1 best-selling author of 10+ books, a serial salesperson (sold over $100M in sales), eight-figure entrepreneur (2x), and motivational speaker who…

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