Lianna Kinard | How Empathy is Essential to Marketing

lianna kinard

Overview Lianna, a marketing luminary, draws from her extensive experience to impart a crucial lesson gleaned from the pandemic: the paramount significance of deploying empathy in your marketing strategies to establish a deeper and more resonant connection with your customers. She not only elucidates the importance of empathy but also offers concrete strategies, real-world anecdotes,…

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Patrick Ketchum | Building a Team Brand in the Pandemic | Demand Gen Summit 2021

patrick ketchum building a team brand in the pandemic

Overview In an interview with Billy, Patrick offers a comprehensive insight into how his companies have navigated the challenges posed by the pandemic through a dedicated focus on innovation and the strategic deployment of technology. Patrick delves into specific examples and case studies, elucidating how his organizations swiftly adapted their operations, implemented cutting-edge technologies, and…

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