Lianna Kinard | How Empathy is Essential to Marketing

lianna kinard

Overview Lianna teaches her #1 lesson from the pandemic- the importance of using empathy in your marketing to relate to your customers.  Speaker Lianna Kinard, VP of Marketing at The Buckner Company, has worked in marketing within insurance for the last decade. For the past 5 years, she has led The Buckner Company‘s marketing efforts, generating innovative strategies…

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Patrick Ketchum | Building a Team Brand in the Pandemic | Demand Gen Summit 2021

patrick ketchum building a team brand in the pandemic

Overview In an interview with Billy, Patrick discusses how his companies have responded to the pandemic with innovation and technology.  Speaker With a background in politics and technology, Patrick started 585 Strategies to provide medical care. He also created Inlay to facilitate medical staffing.    Quotes “We have a lot of work to do. Healthcare in general…

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