Why your ABM Strategy Isn’t Working with Kristina Jaramillo

Why your ABM Strategy Isn’t Working with Kristina Jaramillo

Overview Kristina outlines how to overcome a major pitfall in implementing ABM- not being personalized enough to your individual prospects.  Guest Kristina Jaramillo, president of Personal ABM, works with supply chain & tech marketers to add a personal account layer that enables them to influence revenue with new business & account expansion. An expert is…

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James Oldroyd | Demand Gen Study 2021 Results

Demand gen study 2021 results james oldroyd

Overview The speakers run through the results of the Demand Gen Study, with the goal to identify emerging marketing techniques and optimal demand generation strategy.  Speaker Professor James Oldroyd is a professor of strategy at BYU. His research has been published in the Harvard Business Review. He teaches undergraduates, MBAs, and industry executives.  Tanner Sundwall, Marketing Analyst…

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Kyle Woodruff | Essential Building Blocks for a Great Demand Program | Demand Gen Summit

kyle woodruff demand generation essential building blocks

Overview Kyle Woodruff explains his 3 essential building blocks to creating a great demand generation program: defining your target audience, value-based messaging, and mixing marketing channels.  Speaker Kyle, VP of Marketing at Emmersion, has a strong background in marketing for some of Utah’s forefront technology companies, including Talkdesk, Pluralsight, and Domo. His entrepreneurial background has provided an effective platform to learn and apply…

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