Posts Tagged ‘marketing’
Revolutionizing Demand Gen with AI: ICP Insights from Lauren McCormack
Summary Lauren McCormack, Vice President of Revenue Pulse, brings to the 2023 AI Revenue Summit, a wealth of experience in MorTech, robots, ICP, and AI. With two decades of marketing expertise and a passion for innovation, McCormack delves into the intricacies of building a robust digital demand generation engine through ICP’s, emphasizing the transformative power of…
Read MoreThe Evolution of AI in Marketing: A Deep Dive with Jon Miller
Summary At the 2023 AI Revenue Summit, Jon Miller, a stalwart in the digital marketing realm and CMO at Demandbase, offers a comprehensive look into the transformative role of AI in marketing. With a rich history in pioneering marketing platforms like Marketo and Engagio, Miller’s insights provide a unique perspective on how AI is reshaping…
Read MoreAI in B2B Content Marketing: From Creation to Conversion with Mariah West and Katie Dematteis
Summary At the 2023 AI Revenue Summit, Kelly Lindenow, the senior managing editor of Demand General Report, moderates a riveting discussion on the transformative potential of AI in B2B content marketing. Joined by B2B marketing experts Mariah West and Katie Dematteis, the trio delves into the nuances of AI assisted content creation, its advantages, challenges,…
Read MoreThe Future of AI: The Transformative Power of AI with Brian Christensen
Summary Brian Christensen, the founder of All the AI, takes center stage at the AI Revenue Summit 2023 to discuss the future of artificial intelligence. With a keen focus on generative AI and its potential to revolutionize various industries, Christensen offers a comprehensive overview of the current AI landscape and its trajectory. Key Points The…
Read MoreNavigating the Future of Marketing: Embracing Change and Innovation
Summary In the ever-evolving world of marketing, the future often seems both exciting and daunting. At the 2023 AI Revenue Summit, Matt Heinz delves into the transformative shifts expected in the marketing landscape in the coming years. With a blend of foresight and practicality, Heinz provides a roadmap for marketers to prepare for and capitalize…
Read MoreRevolutionizing Revenue with AI: Illuminating Industrial Blind Spots with Sarah Tamilarasan
Summary At the 2023 AI Revenue Summit, Sarah Tamilarasan, CEO and cofounder of Soto OG, takes the audience on a journey through the transformative power of AI in the heavy industrials sector at the AI Revenue Summit 2023. With a focus on leveraging real-time data to drive impactful metrics such as cash flow, Tamilarasan showcases…
Read MoreTop AI Tools for Modern Marketers: Insights from Gabe Larsen
Summary Gabe Larsen, the marketing head at Kustomer, shares his expertise on the most impactful AI tools for marketers at the AI Revenue Summit 2023. With a focus on leveraging AI to drive growth, Larsen introduces a range of tools that can help marketers streamline their processes, enhance content creation, and stay ahead in the…
Read MoreThe 21st Century AI Revolution: A Deep Dive with Dave Elkington
Summary In the AI Revenue Summit, Dave Elkington, the founder of Inside Sales and a prominent figure in the tech industry, takes center stage to unravel the intricacies of AI, especially in the B2B space. With a rich history in machine learning and a keen eye on the future, Elkington’s insights provide a roadmap for…
Read MoreThe DoubleEdged Sword of AI in Sales Outreach: A Critical Analysis by Will Aitkin
Summary Will Aitkin, a prominent voice in the sales and marketing domain, delves into the growing trend of using generative AI for sales outreach at the AI Revenue Summit 2023. While the allure of automating mass emails is tempting, Aitkin critically examines the potential pitfalls and the importance of human touch in sales communications. Key…
Read MoreGTM Strategies Powered by AI: Insights from Udi Ledergor and Dan Morgese
Summary In the dynamic sales arena, AI is pivotal. At the 2023 AI Revenue Summit, Udi Ledergor and Dan Morgese from Gong provide a concise overview of AI’s role in reshaping go-to-market (GTM) strategies, emphasizing its undeniable benefits. Key Points 1. AI’s Growing Role in Sales: 25% of sales professionals use AI, with another 26%…
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