Posts Tagged ‘marketing’
It’s time for ABE: Why B2B marketers need to ditch traditional lead-based marketing strategies
Most B2B marketers today are still using traditional lead-based marketing strategies. However, with the advent of account-based engagement (ABE), a new approach to B2B marketing is emerging. With ABE, businesses focus on targeting and engaging specific accounts rather than leads. This allows them to tailor their marketing efforts to the specific needs of each account,…
Read MoreAccount-Based Engagement: The Higher Path of ABM Where Success is Found
Account-based engagement is the higher path of account-based marketing where success is found. By focusing on closed-loop reporting and nurturing the relationships with your target accounts, you can optimize your marketing efforts for true success. Here’s what you need to know about account-based engagement: What is account-based engagement? Account-based engagement is a targeted approach to…
Read MoreEngaging Visitors in Real Time
We have all had experiences with bad service. Maybe it was needing help finding something at the store, and you could’t find a worker anywhere to ask. Maybe it was waiting for hours on the phone for help with your phone bill. Whatever the situation, not having someone there to help and provide information quickly…
Read MoreUsing Past Failures to Adapt and Improve
Life is a journey and failure is part of it. As we grew up, we failed all the time. When learning how to walk, we would stumble, fall, and get back up to try again. We made mistakes learning how to talk, but we used those mistakes to learn the language even better. However, as…
Read MoreTaking a Closer Look at Intent Data
There are a lot of different types of intent. Understanding intent is important in data driven marketing and sales, as it is used to make efficient and confident decisions. In a recent episode of Digital Conversations with Billy Bateman, Chris Rack – CRO of Demand Science – shared his experience and knowledge of how to…
Read MoreA B2B Perspective on Actionable Intelligence and ABM
“To me, data is just points of information. There’s bunches of it, and you can get choked and die from it. But, if you can make sense out of it, then you have intelligence.” -Bob Samuels In a recent episode of Digital Conversations with Billy Bateman, Bob Samuels – co-founder of TechConnectr – shared his…
Read MoreThe Ultimate Guide to Intent Data with Chris Rack
Overview Chris Rack shares his experience and knowledge of how to source, interpret, and strategically make use of intent data. Guest Chris Rack is the CRO of Demand Science specializing in data and intelligence for the sales and marketing decision makers. He has successfully led four sales organizations that experienced 10x growth over a 2-to-3-year span as an individual contributor,…
Read MoreThe Ins and Outs of Data Driven Decision Making
Data is essential for success in marketing. Data provides the information to understand what your target audience is thinking and what they need. There should be data backing each and every decision made as a marketer. When used in the right way, data can help turn potential prospects into solid customers. In a recent episode…
Read MoreOvercoming Setbacks and Failure to Achieve Success
Overview Sean Hackner shares the importance of persevering and not giving up, even when facing setbacks and failures. He explains how life is a journey and failure is inevitable, therefore it is important to embrace failure and learn from it. Guest Sean Hackner is Vice President of marketing and sales at NetWise. He is an experienced President with a demonstrated history of working…
Read MoreBuyer Enablement: Understanding and Educating the Modern Buyer
The number one challenge facing buyers in the B2B space today is buyer confusion. This confusion is not coming from a confusing sales process, but from how the modern buyer self-educates and self-informs. Buyers don’t usually engage with sales until they are far along in the buyer journey. In fact, most buyers are over 70%…
Read More