Posts Tagged ‘Marketing Automation’
Keys to Drive Revenue with Technology
Reading Time: 11 minutes Overview: Gabe Larsen the VP of Marketing at Kustomer goes through technology that will help you drive revenue as well as recommendations for technologies and social tools that will help your tech stack. About the speaker: Gabe leads Kustomer’s worldwide marketing efforts, including advertising, brand, communications, demand, and digital. Prior to joining Kustomer, Gabe was the…
Read MoreImpacting The Modern Buyer
Reading Time: 13 minutes Overview: Greg Dickinson the CEO of Omedym and Paul Noone’s discuss the modern buyer and how to create a buying process that caters to them. About the speaker: Greg Dickinson, Founder and CEO, Omedym. Greg is an experienced software executive who has helped drive growth and establishes market leadership for true innovators like Ariba (acquired…
Read MoreEmail Marketing in 2021 and Beyond with Jeannette Castañeda
Reading Time: 9 minutes Overview: Jeannette Castañeda talks about the future of email marketing in her 2021 RevTech Summit presentation About the speaker: I help B2B companies achieve their goals by creating email campaigns that support subscribers in realizing their own goals.I’ve been (rightly) accused of being a nerd. I brings my unquenchable curiosity and deeply analytical mind to…
Read More3 Ways to Increase Chat Efficiency with Jennifer Kordash
Reading Time: 14 minutes Overview: Jennifer Kordash in charge of Enterprise Demand Gen at Quickbase shares how to make chat more efficient at the 2021 RevTech Summit. About the speaker: Jennifer works at QuickBase. As the Field Marketing Manager she manages, builds and launches demand generation programs in line with the Go to Market company initiatives and campaigns. She is…
Read More5 Ways Demandbase is Transforming Our Marketing
Reading Time: 12 minutes Overview: Jon Miller the CMO and CPO at DemandBase discusses how DemandBase has transformed FourKites marketing. About the speaker: Jon is a marketing entrepreneur and thought leader. He is currently the Chief Marketing and Product Officer at Demandbase, the leading account-based marketing platform. Previously, Jon was the CEO and founder of Engagio (acquired by Demandbase) and was co-founder at Marketo (Nasdaq:MKTO), a…
Read MoreThe Future of Account Engagement with Latane Conant
Reading Time: 11 minutes Overview: Learn about the future of account engagement with Latane Conant CMO of 6Sense. She teaches how to create a better user experience for your users. About the speaker: As CMO of 6sense, Latané is passionate about empowering marketing leaders with effective technology, predictive insights, and thought leadership so they can confidently lead their teams, company,…
Read MoreWrap-Up: RevTech Summit 2021
Reading Time: 5 minutes We are thrilled to announce that we will have another virtual event on April 28, 2021. If you liked the RevTech Summit, you’ll love our next one! Register now for the next Demand Gen Summit 2021 to learn more top-notch strategies for leadership skills, best selling practices, and demand generation. Now let’s recap our most…
Read More5 Tips to Improve your Marketing and Sales Funnel with Jim Huffman
The recent episode of Digital Conversations featuring Jim Huffman is not one to miss! He breaks down a few companies’ funnels and shares 5 ways to improve your marketing and sales methods. 1. Include In-App Product Marketing Jim breaks down the marketing funnel of a couple of companies in order to explain the best plays…
Read MoreThe Seven (New) Habits of Successful Marketers – Matt Heinz
Reading Time: 15 minutes Overview: Learn from Matt Heinz, the President of Heinz Marketing, seven habits of successful marketers. Become a more successful marketer with these habits including, empathy, diplomacy and radical curiosity and more! About the speaker: More than 15 years of marketing, business development and sales experience from a variety of organizations, vertical industries and company…
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