Posts Tagged ‘Marketing Automation’
It’s time for ABE: Why B2B marketers need to ditch traditional lead-based marketing strategies
Most B2B marketers today are still using traditional lead-based marketing strategies. However, with the advent of account-based engagement (ABE), a new approach to B2B marketing is emerging. With ABE, businesses focus on targeting and engaging specific accounts rather than leads. This allows them to tailor their marketing efforts to the specific needs of each account,…
Read More7 Ways to Maximize Personalization with Engagement in Your Marketing.
Account-based marketing is all the rage right now. And for good reason – it works! But to make account-based marketing work, you need to have an intimate understanding of your Ideal Customer Profile. Once you know who they are, you can start personalizing your content and messaging to increase engagement. In this blog post, we…
Read MoreAccount Based Engagement: The Future of Marketing
Over the past decade, solution selling has greatly evolved due to technological advancements in the sales and marketing space. The concept of solution selling, or focusing on customer pain points and how your product or service can alleviate those problems, has been around for years. Only recently have we seen companies really begin to figure…
Read MoreMust Know Chatbot CTAs
The key of chatbots’ success is good CTAs. Chatbots engage site visitors and help convert them into conversations, eventually leading to demos, meetings, and other engagement goals. In a recent episode of Digital Conversations with Billy Bateman, Mark Bryson, consulting manager here at ChatFunnels, shared some best practices of how to construct your bots so…
Read MoreThe Basics of Becoming A Chatbot Expert
Chatbots are the #1 most effective way to increase website engagement and improve customer satisfaction. So, you’re going to want to become a chatbot expert! They are the new and improved way to automate the sales and customer support processes. Chatbots save your company time and money, provide you with different ways to send prospects…
Read MoreThe Three Critical Components of Real-Time Personalization
Reading Time: 16 minutes Overview: The Three Critical Components of Real-Time Personalization, presented by Andrew LeClair– Sr. Product Marketing Manager, Pega at RevTech Summit 2021. About the speaker: A results oriented, self-motivated, and inquisitive marketer with a proven record of accomplishment in thetechnology space. My strong organizational, critical thinking, and communication skills allow me to providecustomized deliverables summarizing complex…
Read MoreDriving Demand in a Pandemic: What’s Changed and What Stays
Reading Time: 10 minutes Overview: Driving Demand in a Pandemic: What’s Changed and What Stays by Clark Newby for RevTech Summit 2021. About the speaker: Software marketing and alliances veteran with 25+ years of proven success creating categories, opening emerging markets, driving to market leadership and delivering great outcomes for customers and investors. The result has been 6 successful…
Read MoreKeys to Drive Revenue with Technology
Reading Time: 11 minutes Overview: Gabe Larsen the VP of Marketing at Kustomer goes through technology that will help you drive revenue as well as recommendations for technologies and social tools that will help your tech stack. About the speaker: Gabe leads Kustomer’s worldwide marketing efforts, including advertising, brand, communications, demand, and digital. Prior to joining Kustomer, Gabe was the…
Read MoreImpacting The Modern Buyer
Reading Time: 13 minutes Overview: Greg Dickinson the CEO of Omedym and Paul Noone’s discuss the modern buyer and how to create a buying process that caters to them. About the speaker: Greg Dickinson, Founder and CEO, Omedym. Greg is an experienced software executive who has helped drive growth and establishes market leadership for true innovators like Ariba (acquired…
Read MoreEmail Marketing in 2021 and Beyond with Jeannette Castañeda
Reading Time: 9 minutes Overview: Jeannette Castañeda talks about the future of email marketing in her 2021 RevTech Summit presentation About the speaker: I help B2B companies achieve their goals by creating email campaigns that support subscribers in realizing their own goals.I’ve been (rightly) accused of being a nerd. I brings my unquenchable curiosity and deeply analytical mind to…
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