Top 4 B2B Customer Onboarding Best Practices

Top 4 B2B Customer Onboarding Best Practices

The customer onboarding experience often seems to get overlooked. Now it’s all about lead generation and top-of-the-funnel acquisition. However, the focus needs to shift to shed some light on activation and the onboarding process. What Is the Customer Onboarding Process? Essentially, the onboarding process consists of defining goals/expectations, customizing the experience, gathering data, and teaching…

Read More