How to Implement Social Marketing While Being Effective and Having Fun

Working in a business career almost always entails a structured and professional environment. These environments are valuable because they provide a place for the company to be organized, demonstrate respect, and encourage personal and company-wide improvement. Company values and culture are also reflected in the way a business chooses to market itself, often maintaining the…

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Having Fun in B2B Marketing with Mark Huber

Mark Huber having fun in b2b marketing

Overview  Mark believes in a fun B2B marketing strategy where the people at your company post on LinkedIn in a fun, organic way. He outlines his tips for social media success.  Guest  Mark Huber is Director of Growth at Metadata.io. He’s on the hook for making sure every B2B marketer who is held accountable to pipeline and…

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Why your ABM Strategy Isn’t Working with Kristina Jaramillo

Why your ABM Strategy Isn’t Working with Kristina Jaramillo

Overview Kristina outlines how to overcome a major pitfall in implementing ABM- not being personalized enough to your individual prospects.  Guest Kristina Jaramillo, president of Personal ABM, works with supply chain & tech marketers to add a personal account layer that enables them to influence revenue with new business & account expansion. An expert is…

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Anthony Blatner | LinkedIn Ads Quickstart | Demand Gen Summit 2021

anthony linkedin ads quickstart

Overview Anthony, LinkedIn ads expert, outlines his top tips and use cases of LinkedIn, which can be a powerful tool in targeting specific roles.  Speaker Anthony Blatner, CMO of Speedwork Social, has worked with hundreds of SaaS companies to optimize their LinkedIn ad campaigns.  Key Points LinkedIn Ads May be a Good Fit for you if:  Your…

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