The Ultimate Guide to Categorizing and Defining Leads

The organization of data in a business is valuable in increasing productivity. Understanding which customers and leads are the most interested in your product will allow you to prioritize your time and resources. In order to create this organization, it is essential to properly categorize and define your leads. In doing so, you will be…

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How to Create a Digital Strategy from Scratch with Cole Rieben

Overview Cole Rieben outlines how he transformed and expanded Aptive’s digital marketing strategy. Website optimization, demand generation, forecasting, and brand awareness are discussed. Guest Cole Rieben, Director of Digital Marketing at Aptive, is a digital marketing expert with experience creating and optimizing digital programs. Prior to working at Aptive, he was SEO manager at Vivint Smart Home and managed campaigns at 97th Floor. …

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