The Ultimate Guide For MQL And SQL

November 16, 2021
What Is MQL And SQL

The organization of data in a business is valuable in increasing productivity. Understanding what MQL, SQL, and normal leads allow you to prioritize your time and resources. In order to create this organization, it is essential to properly categorize and define your leads. In doing so, you will be able to more easily identify which…

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How to Create a Digital Strategy from Scratch with Cole Rieben

May 2, 2021

Overview Cole Rieben outlines how he transformed and expanded Aptive’s digital marketing strategy. Website optimization, demand generation, forecasting, and brand awareness are discussed. Guest Cole Rieben, Director of Digital Marketing at Aptive, is a digital marketing expert with experience creating and optimizing digital programs. Prior to working at Aptive, he was SEO manager at Vivint Smart Home and managed campaigns at 97th Floor. …

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