How Do Chatbots Help In Sales?

Before diving into how chatbots help in sales, we need to first establish the importance of digitally transforming your website. Your company’s digital presence is more crucial than it has ever been before. Customers and prospects expect companies from all industries to have an online presence. That includes your website, social media profiles, digital ads,…

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The 5 Secrets to Revenue Marketing Success

B2B marketers are always focused on one word—revenue. How can you achieve revenue marketing success? Revenue is the primary metric used to measure the success of B2B marketers. On average, 55% of B2B marketers are expected to initiate 30% new pipeline. As a marketer, what systems do you have in place to drive revenue? You…

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James Oldroyd | Demand Gen Study 2021 Results

Demand gen study 2021 results james oldroyd

Overview The speakers run through the results of the Demand Gen Study, with the goal to identify emerging marketing techniques and optimal demand generation strategy.  Speaker Professor James Oldroyd is a professor of strategy at BYU. His research has been published in the Harvard Business Review. He teaches undergraduates, MBAs, and industry executives.  Tanner Sundwall, Marketing Analyst…

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Kyle Woodruff | Essential Building Blocks for a Great Demand Program | Demand Gen Summit

kyle woodruff demand generation essential building blocks

Overview Kyle Woodruff explains his 3 essential building blocks to creating a great demand generation program: defining your target audience, value-based messaging, and mixing marketing channels.  Speaker Kyle, VP of Marketing at Emmersion, has a strong background in marketing for some of Utah’s forefront technology companies, including Talkdesk, Pluralsight, and Domo. His entrepreneurial background has provided an effective platform to learn and apply…

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