Posts Tagged ‘funnel’
In it to Win It: Tips for Deal Acceleration and Helping Sales
Overview Heidi goes through the process of optimizing every step of the funnel, including aligning on fundamentals, prioritizing and understanding accounts, and acting and driving results. Speaker Heidi is an industry- respected leader in SaaS marketing. She is CMO at Tealium, former CMO at Engagio (acquired by Demandbase), and former GVP Global Marketing at Marketo, an Adobe company.…
Read MoreShawn Elledge | The Road Map to Driving Demand
Overview Shawn goes through responses to many common challenges of lead generation strategies, such as email marketing, sales automation, and ABM to find the best road map to driving demand. Speaker As Founder & CEO of SalesRocket, Shawn has developed deep expertise in B2B Demand Generation, Lead Generation and Direct Marketing including Database Marketing, Email Marketing,…
Read MoreShane Murphy | How to Supercharge Your Sales Funnel with “Pipeline Plays”
Overview Shane explains the ways marketing has fundamentally changed and how automatically sent out “pipeline plays” can revolutionize your strategy. Speaker Murphy-Reuter is Chief Marketing Officer at ZoomInfo. He comes to ZoomInfo with years of executive experience at companies selling data-powered software for go-to-market teams. Prior to ZoomInfo, he served as Senior VP of Global Marketing at Intercom, the…
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