Posts Tagged ‘engaging’
Suaad Sait | The Modern Saas Sales Leader Needs to be a Full Funnel Leader
Overview Suaad Sait of XANT presents attributes that the Modern Sales Leader must have including focusing on the full funnel. Speaker Suaad is President of Growth at XANT. As a high tech industry senior executive, Suaad has played leadership roles at high growth software and cloud technology companies driving value creation of over $15B. Most recently, Suaad was the EVP, Products & Markets…
Read MoreDavid Dulany | The New GTM Organization | ChatFunnels Demand Gen Summit 2021
Overview David goes through the new Go-to-market organization strategy, including creating demand, converting demand, and fulfilling demand. Speaker David is a sales development expert! He hosts the #1 Sales Development Podcast and is Founder/CEO of Tenbound. Quotes “The customer doesn’t care about you or your company. They care about the problems they’re trying to solve and…
Read MoreMarty Hamilton | From B2B/B2C to B2Me: How Engagement Educates and Leads to Better Outcomes
Overview Marty explains the importance of looking at the buyer’s journey through the buyers eyes. He looks at how content marketing can help your sales. Speaker Over the past several years Marty has led a team of marketers in developing business lines and utilizing the newest trends and technology. He uses PPC, SEM, and SEO, to attract…
Read MoreHeidi Bullock | In it to Win It: Tips for Deal Acceleration and Helping Sales | ChatFunnels
Overview Heidi goes through the process of optimizing every step of the funnel, including aligning on fundamentals, prioritizing and understanding accounts, and acting and driving results. Speaker Heidi is an industry- respected leader in SaaS marketing. She is CMO at Tealium, former CMO at Engagio (acquired by Demandbase), and former GVP Global Marketing at Marketo, an Adobe company.…
Read MoreDarryl Praill | Sales and Marketing Alignment Done Right
Overview Darryl, with a background in sales, marketing, and revenue, explains 10 key steps to aligning your sales and marketing which can increase your overall revenue by 30%+. Speaker Darryl, CRO of VanillaSoft, is a veteran Vice President of Marketing, an occasional Vice President of Sales, and often a Vice President of Sales and Marketing.…
Read MoreJon Miller | Account-Based Experience: A look at the future of ABM and B2B go-to-market
Overview Jon outlines the how and Account-based experience is a go-to-market strategy that uses data and insights to orchestrate relevant, trusted marketing and sales actions throughout the B2B customer lifecycle. Speaker Jon is a marketing entrepreneur and thought leader. He is currently the Chief Marketing and Product Officer at Demandbase, the leading account-based marketing platform. Previously, Jon…
Read MoreShane Murphy | How to Supercharge Your Sales Funnel with “Pipeline Plays”
Overview Shane explains the ways marketing has fundamentally changed and how automatically sent out “pipeline plays” can revolutionize your strategy. Speaker Murphy-Reuter is Chief Marketing Officer at ZoomInfo. He comes to ZoomInfo with years of executive experience at companies selling data-powered software for go-to-market teams. Prior to ZoomInfo, he served as Senior VP of Global Marketing at Intercom, the…
Read MoreHugh Macfarlane | Buyer-Centric Strategy | Demand Gen Summit
Overview Hugh outlines the buyers’ journey step by step and goes through the steps needed to have sales and marketing aligned on a truly buyer-centric strategy. Speaker Hugh has proven his belief in a buyer-centric approach by successfully leading literally hundreds of marketing growth projects in six continents. He has trained thousands of B2B marketers…
Read MoreBrian Giese | AI in the B2B World | Demand Gen Summit
Overview Brian takes a look at the direction demand gen is headed. Marketers need contact data. However, data coupled with intent is much more powerful. Speaker Brian Giese is co-founder of TrueInfluence. His technology, InsightBase, won the 2019 MarTech Award. Customers use the True Influence Marketing Cloud to identify key business trends and identify individual contacts when they are…
Read MoreJames Oldroyd | Demand Gen Study 2021 Results
Overview The speakers run through the results of the Demand Gen Study, with the goal to identify emerging marketing techniques and optimal demand generation strategy. Speaker Professor James Oldroyd is a professor of strategy at BYU. His research has been published in the Harvard Business Review. He teaches undergraduates, MBAs, and industry executives. Tanner Sundwall, Marketing Analyst…
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