Wrap-Up: Demand Gen Summit Spring 2021

The last Demand Gen Summit Spring was on April 28, 2021. The focus of this event was driving, engaging, and closing demand. It was chock-full of amazing insights about how to get site visitors into your funnel, what customer engagement tools you should be using, and how to accelerate the sales cycle. There were 3400+…

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Using Voice in Your Omnichannel Marketing

Overview: Bob Stolzberg founder of VoiceXP discusses how to use Alexa in a omnichannel marketing approach. About the Speaker: Bob lives off the grid on a water lily farm in the Ozark of Missouri and operates numerous technology companies out of downtown St. Louis. He’s an expert in voice technology like Amazon Alexa, digital marketing, conversational content, and voice…

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Five Keys to Marketing in Uncertain Times

Overview: In these uncertain times Matt Heinz shares 5 keys to improving your pipeline. His five points are having clarity, collaborating, focusing on integrations, being agile and carefully selecting a story to share with customers.  About the speaker: Matt, President and Founder of Heinz Marketing, brings 20 years of marketing, business development, and sales experience from a variety…

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The Dark Funnel & ABM Marketing

Overview: Latané Conant CMO at 6sense talks about the “dark funnel” and how to expose it into something that is useful. About the speaker: As CMO of 6sense, Latané is passionate about empowering marketing leaders with effective technology, predictive insights, and thought leadership so they can confidently lead their teams, company, and industry into the future. As a “recovering…

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Testing and Optimizing Bots for Conversion

Overview: Learn how to improve your conversational marketing through testing with Mark Bryson consulting manager at Chatfunnels. Transcript Hey there and welcome to the demand summit. My name is Mark Bryson. I am the consulting manager here at ChatFunnels. And today I’ll be talking about testing and optimizing chatbots for conversion. So, what is demand generation in the context of conversational…

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How to Lead a BDR Team

Overview: Learn how to hire motivate and lead a BDR team with Anil Somaney global head of pipeline at CloudFlare. About the speaker: As CMO of 6sense, Latané is passionate about empowering marketing leaders with effective technology, predictive insights, and thought leadership so they can confidently lead their teams, company, and industry into the future. As…

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Killing the Website Relaunch

Overview: Improve your website relaunch by delivering many small releases instead of one big release. About the Speaker: As the director of brand and digital experience. Sarah Fruy leads the strategy, goals, and road map for Pantheon’s public-facing website, branded assets, and experimentation program. Fruy is a ScrumMaster® and Certified Agile Marketer. Who joins Pantheon with over 15 years of…

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The Power of Messaging: Leading with Fact-Based Research

Overview: Kraig Kleeman gives us three ways to focus on the buyer and improve the customer journey. About the Speaker: Kraig Kleeman is the world’s greatest cold caller and the world’s leading Growth Advisor. An accomplished Author, Speaker, & Global Sales Strategist, Kraig also hosts KraigKleemanTV, the world’s most instructional sales enablement YouTube channel. Kraig Kleeman is…

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