Posts Tagged ‘driving’
Changing the Conversation: Driving Demand
Overview Marie shares her tips on how to use chatbots to generate a high ROI in the form of capturing leads. She details the changes we need to make in how we think about the customer’s journey. Speaker As a pioneer of measurable ROI-based marketing automation, digital marketing and content marketing, Marie has spent the past…
Read MoreKyle Woodruff | Essential Building Blocks for a Great Demand Program | Demand Gen Summit
Home » driving » Page 2 Reading Time: 3 minutes Starting and running a thriving Saas business is so much more than just having the technology and building some software with a few unique features. So, how do you achieve success with your Saas company? In a recent podcast on Digital Conversations with Billy Bateman, Mr. Saas himself, Stewart Marshall,…
Read MoreBernie Borges | Account-Based Podcasting | Demand Gen Summit 2021
Overview Bernie goes over account-based podcasting, a strategy to target potential customers by featuring decision-makers on your podcast. He details step-by-step instructions to implement this strategy in conjunction with sales and marketing. Speaker Bernie has three decades of experience in B2B sales and marketing roles. As CCO at Vengreso, he is responsible for leading a team…
Read MoreHow to Create a Digital Strategy from Scratch with Cole Rieben
Overview Cole Rieben outlines how he transformed and expanded Aptive’s digital marketing strategy. Website optimization, demand generation, forecasting, and brand awareness are discussed. Guest Cole Rieben, Director of Digital Marketing at Aptive, is a digital marketing expert with experience creating and optimizing digital programs. Prior to working at Aptive, he was SEO manager at Vivint Smart Home and managed campaigns at 97th Floor. …
Read More