Creating Relevant Content: It’s More Than Just Checking the Box

Marketers are continually doing all they can to reach as many customers as possible. Creating relevant content is essential for drawing in target audiences, especially in this digital marketing age. So, how do marketers find the correlation between good, interesting content that also relates to potential customers? In a recent episode of Digital Conversations with Billy Bateman, Tricia Wiles — Creative…

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Paid Media Engine: How to Move More People Through the Funnel with Gavin Tanner

Overview  Gavin Tanner introduces a unique funnel approach utilizing a paid media engine. He outlines how to get started using a visual flowcharting tool and explains the benefits and drawbacks of this strategy.   Guest Gavin Tanner is a “full stack” marketer experienced in B2B lead gen (paid acquisition), marketing automation, and CRO. It’s all about full-funnel optimization. Tech stack: Marketo,…

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Podcasting 101: Reflections on 100 Episodes with Billy Bateman

Overview  Billy gives his advice on how to start a podcast. He discusses what he has learned through successfully producing 100 podcast episodes.   Guest Billy Bateman is the Co-Founder and VP of Operations for ChatFunnels, a digital conversation analytics, and optimization solutions provider. He has a background in digital marketing, business operations, and entrepreneurship.  Billy grew up…

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Creating Customer-Focused Content with Tricia Wiles

Overview  Trisha outlines her philosophy on how content should be actually valuable to your customers.  Guest Nicole Pecaro is a creative leader with more than 10 years of design experience who has contributed to over $50 million in impacted revenue. She has conceived and executed hundreds of creative sales and marketing proposals and PPT presentations that won new and…

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Creating Content that Actually Converts with Nicole Pecaro

Overview  Nicole outlines how to plan and execute an effective content marketing strategy.  Guest Nicole Pecaro is a creative leader with more than 10 years of design experience who has contributed to over $50 million in impacted revenue. She has conceived and executed hundreds of creative sales and marketing proposals and PPT presentations that won new and retained existing…

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Why Programmatic is the Future of Digital Marketing

Digital marketing is a field that is constantly evolving as society shifts over time. Within the last ten years, we have witnessed a massive growth in technology as a marketing tool. In response to these changes, marketing companies must implement new strategies to maintain the cutting-edge of business technologies in order to avoid falling behind…

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How CMOs can Drive Success in Turbulent Times

Overview  Monica outlines the ways marketing can contribute to the success of an organization, including focusing on results, believing in your team, and learning fast.  Guest Monica is a high energy marketing leader with extensive experience building and leading teams, leading transformation, driving business success through customer-centric marketing strategies, and creating demand generation capabilities to…

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Elements of Revenue Marketing Success with Mark Emond

Overview  Mark explains 5 essential aspects of revenue marketing success, including research, alignment, development, engagement, and automation. Note: this episode was taken from a recent presentation at the Demand Gen Summit 2021. Guest Mark founded and leads Demand Spring, an organization of dynamic, experienced individuals with a passion for working with B2B Marketers in building the marketing strategies,…

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Why Marketing & Dev Need Each Other with Jennie Larsen

jennie larsen dev and marketing

Overview  Jennie outlines the way that marketing and dev can work together to attract and keep customers. Guest Jennie is a serial entrepreneur and have been learning, growing, and stretching in that world for over 22 years. She is Marketing Director at DevSimplify. Reference iTunes SimpleCast Billy Bateman 0:02    All right, everyone. Welcome to Digital Conversations.…

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How Do Chatbots Help In Sales?

Before diving into how chatbots help in sales, we need to first establish the importance of digitally transforming your website. Your company’s digital presence is more crucial than it has ever been before. Customers and prospects expect companies from all industries to have an online presence. That includes your website, social media profiles, digital ads,…

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