Top 10 ABM Challenges and How to Overcome Them with Declan Mulkeen

Overview In this presentation, Declan goes over the top 10 ABM challenges from a survey he conducted. He discusses how to overcome each one with Fes Askari. Speaker Declan Mulkeen is CMO of Strategicabm, the Account-based Marketing Agency. Declan is an ABM advisor for B2B tech brands and host of the Let’s Talk ABM Podcast  Quotes…

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ABM Strategies that You Can Steal with Mason Cosby

Overview In this presentation, Mason shares ABM strategies that he has used and led him to success. He shares them with us and invites us to use them. Speaker Mason Cosby is marketing director of Mojo Media Labs, a full-service, integrated brand-to-demand marketing consultancy.  Key Points A walk through of an ABM strategy framework and the…

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How to Look at Sales as an Ecosystem with Dale Dupree

Overview In his presentation, Dale shares how he looks at sales as an ecosystem rather than a time sensitive system. Dale shares the importance of communication and connections with people. Speaker Dave Dupree is the Founder and CEO of the Sales Rebellion, a creative sales training company. Dale is also a host of the Selling…

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Transforming Your Demand Generation Strategy Using the Power of Precise Gifting with Neil Shah

Overview In this presentation, Neil breaks down the typical buyers’ journey and shares testimonials from people and businesses that Sendoso has helped in more ways than one. Speaker Neil Shah is director of Product Marketing at Sendoso, a sending platform for personalized gifts. Neil is a passionate B2B Cloud/SaaS Product Marketing Leader. Quotes “It’s not…

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The Testing Methodology Mindset with Ben Ashworth

Overview In his presentation, Ben shares the equation to test the methodology mindset. He shares how to apply and implement it in your company with his own examples. Speaker Ben Ashworth is Vice President of Marketing at Paytm, India’s leading mobile payments and financial services company.  Quotes “Let’s implement that testing methodology mindset to be…

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Making Sense of ABX Measurement with Saima Rashid

Overview In this presentation, Saima shares the major metrics she has found the most success in at 6sense. Saima presents several different metrics that she has found useful but also explains that the metrics are not useful if sales and marketing teams do not work together because shared responsibility drives accountability. Speaker Saima Rashid is…

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Using Mood Marketing to Appeal to Consumers with Bob Hutchins

Overview In this presentation, Bob explains how to use mood marketing in the post pandemic world. Bob shares the new moods of marketing, authenticity and transparency, and how they are used to appeal to consumers by being empathetic because there is more to human beings than encouraging them to buy. Speaker Bob Hutchins is Vice…

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Best Lead Practices with Chris Rack

Overview In this presentation, Chris speaks about sales leads and how to follow up with them. He stresses the importance of the relationship between sales and marketing and how to improve it. Speaker Chris Rack is Chief Revenue Officer at DemandScience, a leader in global buyer intelligence accelerating demand generation for the world’s largest software, technology,…

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