Posts Tagged ‘DGS Spring Engage 22’
Top 10 ABM Challenges and How to Overcome Them with Declan Mulkeen
Overview In this presentation, Declan goes over the top 10 ABM challenges from a survey he conducted. He discusses how to overcome each one with Fes Askari. Speaker Declan Mulkeen is CMO of Strategicabm, the Account-based Marketing Agency. Declan is an ABM advisor for B2B tech brands and host of the Let’s Talk ABM Podcast Quotes…
Read MoreABM Strategies that You Can Steal with Mason Cosby
Overview In this presentation, Mason shares ABM strategies that he has used and led him to success. He shares them with us and invites us to use them. Speaker Mason Cosby is marketing director of Mojo Media Labs, a full-service, integrated brand-to-demand marketing consultancy. Key Points A walk through of an ABM strategy framework and the…
Read MoreHow to Look at Sales as an Ecosystem with Dale Dupree
Overview In his presentation, Dale shares how he looks at sales as an ecosystem rather than a time sensitive system. Dale shares the importance of communication and connections with people. Speaker Dave Dupree is the Founder and CEO of the Sales Rebellion, a creative sales training company. Dale is also a host of the Selling…
Read MoreThe Sales Transformation and Perfecting the Art of Customer Messaging with Priya Sachdev
Overview In her presentation, Priya shares how sales have transformed in the past few years and how that affects customer messaging. Priya shares her top tricks and tips to successfully message customers with higher response rates. Speaker Priya Sachdev is Chief Customer Officer at Vengreso, a company set out to help sales teams and business owners’…
Read MoreTransforming Your Demand Generation Strategy Using the Power of Precise Gifting with Neil Shah
Overview In this presentation, Neil breaks down the typical buyers’ journey and shares testimonials from people and businesses that Sendoso has helped in more ways than one. Speaker Neil Shah is director of Product Marketing at Sendoso, a sending platform for personalized gifts. Neil is a passionate B2B Cloud/SaaS Product Marketing Leader. Quotes “It’s not…
Read MoreThe Testing Methodology Mindset with Ben Ashworth
Overview In his presentation, Ben shares the equation to test the methodology mindset. He shares how to apply and implement it in your company with his own examples. Speaker Ben Ashworth is Vice President of Marketing at Paytm, India’s leading mobile payments and financial services company. Quotes “Let’s implement that testing methodology mindset to be…
Read MoreMaking Sense of ABX Measurement with Saima Rashid
Overview In this presentation, Saima shares the major metrics she has found the most success in at 6sense. Saima presents several different metrics that she has found useful but also explains that the metrics are not useful if sales and marketing teams do not work together because shared responsibility drives accountability. Speaker Saima Rashid is…
Read MoreLearning to Address Increasing Win Rates and Real Time Buyer Engagement with Alastair Woolcock
Overview In his presentation, Alastair addresses the challenge of win rates and how to engage with buyers. Alastair further shares how to meet the need and solve the problems of buyer engagement before we ever get there. Speaker Alastair Woolcock is Chief Strategy Officer at Revenue.io, an AI-powered RevOps platform that delivers real-time guidance in…
Read MoreUsing Mood Marketing to Appeal to Consumers with Bob Hutchins
Overview In this presentation, Bob explains how to use mood marketing in the post pandemic world. Bob shares the new moods of marketing, authenticity and transparency, and how they are used to appeal to consumers by being empathetic because there is more to human beings than encouraging them to buy. Speaker Bob Hutchins is Vice…
Read MoreBest Lead Practices with Chris Rack
Overview In this presentation, Chris speaks about sales leads and how to follow up with them. He stresses the importance of the relationship between sales and marketing and how to improve it. Speaker Chris Rack is Chief Revenue Officer at DemandScience, a leader in global buyer intelligence accelerating demand generation for the world’s largest software, technology,…
Read More