Posts Tagged ‘DGS Fall Engage’

Overview Matt Riley, a distinguished authority in the field of marketing, delves into the art of effective communication, emphasizing the transformative power of narrative-style engagement. In a world awash with information, Matt’s insights shine as a beacon, guiding marketers towards a deeper connection with their intended audience. He elucidates the nuanced techniques and storytelling strategies…

Overview While Account-Based Marketing (ABM) remains a popular approach, executing it effectively can be challenging. In a concise yet informative presentation, Gabe Larsen simplifies the basics of ABM and dispels recent confusion surrounding it. He provides a practical and straightforward plan that any company can implement to kickstart a successful ABM strategy. Speaker Gabe Larsen…

Overview In this comprehensive presentation, Markus Stahlberg, a seasoned expert in demand generation, delves into various strategies for scaling demand generation, beginning with an in-depth exploration of Account-Based Marketing (ABM) and its versatile implementation approaches, before shifting focus to the effective utilization of intent data, enabling the tailoring of marketing and sales strategies to align…

Overview In this presentation, Amanda DePaul goes over three different stages of the sales funnel and explains tactics that will create success in each step. She talks about aligning sales and marketing, and truly flipping the funnel to generate qualified leads. Speaker Amanda DePaul is a demand generation and marketing operations leader with over 10…

Overview Ryan Breneman provides invaluable insights by elaborating on three strategic approaches to ensure the effective setup of your attribution strategy within your organization. By meticulously addressing this critical aspect, he equips businesses to optimize their marketing investments, ultimately enhancing their overall effectiveness and driving more substantial returns on investment. Ryan’s expertise in this domain…

Overview Greg Dickinson, a seasoned expert in lead generation and conversion, offers valuable insights into the art of capitalizing on your hard-earned efforts to ensure that your leads not only show up but also convert effectively. Through his presentation, he not only shares strategies for maximizing lead attendance but also delves into the intricacies of…

Overview Hana Jacover, a seasoned marketing expert, brings a wealth of experience and insights to the table as she delves into Lead Management. With a unique perspective as both a marketer and a thought leader, she not only discusses strategies for driving marketing success within your organization but also provides practical examples and case studies…

Overview In this presentation, Eric Stockton talks about how to unite the marketing and sales stack to enable the acquisition of clean, usable intel about customers. He also talks about how marketing and sales alignment can be achieved through a holistic view of channels. He then details why marketers should focus less on attribution and…