Posts Tagged ‘DGS Fall Engage’

Overview Matt Riley speaks on how we can effectively communicate with people through a narrative style to engage with our intended audience in marketing Speaker Matt Riley, Former CMO at Parcy, has been praised and known for being an amazing individual to work with. He is extremely intelligent and creative, and has a natural ability to…

Overview ABM is a popular tactic, but how can it be executed? Gabe Larsen explains the basics of ABM and clears up confusion that has been prevalent recently. He gives listeners a detailed plan that can help any company implement a simple and actionable ABM strategy. Speaker Gabe Larsen is the Vice President of Marketing…

Overview In this presentation, Markus Stahlberg talks about different ways to scale demand gen. He first talks about ABM and the ways that it can be implemented, then talks about the ways to harness intent data to tailor marketing and sales strategies to the tendencies of the consumers. Speaker Markus Ståhlberg is the Co-founder and…

Overview In this presentation, Amanda DePaul goes over three different stages of the sales funnel and explains tactics that will create success in each step. She talks about aligning sales and marketing, and truly flipping the funnel to generate qualified leads. Speaker Amanda DePaul is a demand generation and marketing operations leader with over 10…

Overview Ryan Breneman explains 3 ways to make sure you’re setting up your attribution strategy properly within your organization so that the money going in to marketing is more effective. Speaker Ryan Breneman, Manager of Demand Generation and Marketing Operations at ObservePoint, with experience in the various areas of the marketing process he brings a…

Overview Greg Dickinson speaks on how to not waste the work you have put in to get your leads to show up. Speaker Greg Dickinson, CEO of Omedym and Author of “B2B Sales in a digital World: The convenience Factor”, is an experienced software executive who has helped drive growth and establishes market leadership for…

Overview Hana Jacover speaks on Lead Management from the lens of a marketer and how to drive marketing success within your organization. Speaker Hana Jacover, Director of Demand Generation at MadKudu, is a technical demand generation marketer with a proven track record of strategies and programs that accelerate revenue. She has deep experience in the…

Overview In this presentation, Eric Stockton talks about how to unite the marketing and sales stack to enable the acquisition of clean, usable intel about customers. He also talks about how marketing and sales alignment can be achieved through a holistic view of channels. He then details why marketers should focus less on attribution and…