Leveraging Your Partner Network for Demand Gen: With Garret Helmer

Overview In this presentation, Garrett Helmer talks with Billy Bateman about using a technology integration network for Demand Gen. Having integrations with technology partners is a great tool that a company can use to generate demand. Joining technology partner programs with companies like Salesforce will allow for organic and strong product referrals to potential customers.…

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Tackling Your #1 Frustration: With Quirijn Kleppe

Overview In his presentation, Quirjin Kleppe covers the way that marketing and demand gen professionals can overcome their number 1 frustration. Generating traffic and leads tends to be a top marketing challenge. Quirjin talks about tactics that organizations can use to improve their lead generation strategies. He also talks about ways that website conversion can…

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Rethinking Lead Generation: With Chris Isham

Overview Chris Isham went over the ways that sales teams and marketing teams can align. This will help optimize the sales funnel. Chris has found that SDRs typically aren’t educated on the journey that their leads have traveled to get to them, creating a harmful disconnect. Speaker Chris Isham serves as the Chief Revenue Officer…

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How to Reverse Engineer Product Hunt: With Corey Haines

Overview Corey Haines discusses the proven formula for how to succeed on Product Hunt. He explains how to get to #1 on the daily posts and how to get the most out of Product Hunt. He also discusses the playbook, different tips and best practices and shares some helpful and insightful experiences. Speaker Corey Haines,…

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B2B Influencer Marketing: With Evan Patterson

Overview Evan Patterson speaks on Influencer Marketing, what it is, why and how to use it in a B2B space and includes some resources to point you in the right direction. Speaker Evan Patterson, Content & Community Evangelist at Troops, he’s a creative, outcome-oriented content and community marketing professional with a love of all things…

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What if there was a postage stamp for email? with Andy Mowat

Overview Andy Mowat speaks about how the B2B Market is overwhelmed by email and some ideas and strategies to reduce email volume and increase quality. Speaker Andy Mowat, Founder & CEO of Gated, has spent his career building sales and marketing engines for world-beating companies (Upwork, Box, Culture Amp). his teams have sent 1 billion+…

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A 3-Step Lead Gen Formula: With Kara Brown

Overview Kara Brown speaks on the Lead Gen formula, how simple it is yet, how many of us miss different steps along the process Speaker Kara Brown, Founder & CRO of LeadCoverage, a team of marketing and sales enablement consultants specializing in all the pieces of the B2B conversion cycle: mar-tech stack building (CRM/Automation), sales/marketing…

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