Leveraging Your Partner Network for Demand Gen: With Garret Helmer

Overview In this presentation, Garrett Helmer talks with Billy Bateman about using a technology integration network for Demand Gen. Having integrations with technology partners is a great tool that a company can use to generate demand. Joining technology partner programs with companies like Salesforce will allow for organic and strong product referrals to potential customers.…

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Tackling Your #1 Frustration: With Quirijn Kleppe

Overview In his insightful presentation, Quirijn Kleppe delves into the multifaceted realm of marketing and demand generation, meticulously addressing the perennial concerns of professionals in the field. Focusing on the vexing issue of lead generation and traffic acquisition, Quirjin expounds upon a repertoire of tactic. These tactics empower organizations to surmount their foremost frustration and…

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Rethinking Lead Generation: With Chris Isham

Overview Chris Isham went over the ways that sales teams and marketing teams can align. This will help optimize the sales funnel. Chris has found that SDRs typically aren’t educated on the journey that their leads have traveled to get to them, creating a harmful disconnect. Speaker Chris Isham serves as the Chief Revenue Officer…

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How to Reverse Engineer Product Hunt: With Corey Haines

Overview Corey Haines discusses the proven formula for how to succeed on Product Hunt. He explains how to get to #1 on the daily posts and how to get the most out of Product Hunt. He also discusses the playbook, different tips and best practices and shares some helpful and insightful experiences. Speaker Corey Haines,…

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B2B Influencer Marketing: With Evan Patterson

Overview Evan Patterson speaks on Influencer Marketing, what it is, why and how to use it in a B2B space and includes some resources to point you in the right direction. Speaker Evan Patterson, Content & Community Evangelist at Troops, he’s a creative, outcome-oriented content and community marketing professional with a love of all things…

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What if there was a postage stamp for email? with Andy Mowat

Overview Andy Mowat, an accomplished expert in the realm of B2B marketing, offers profound insights into the current landscape where email has become a prevalent and sometimes overwhelming communication channel. With a keen understanding of the challenges businesses face, he not only identifies the issue of email overload but also presents a rich tapestry of…

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A 3-Step Lead Gen Formula: With Kara Brown

Overview Kara Brown, a seasoned authority in the domain of lead generation, shares profound insights into what she refers to as the “Lead Gen formula.” She elucidates how this formula, although seemingly straightforward, often eludes many marketers due to the intricate nuances embedded within each step of the process. With her extensive experience and keen…

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