Adapt or Drown in 2022 – Convert 3x the Pipeline in 1/3 the Time

Overview In his presentation, Scott Logan goes over ways that marketers can improve their pipeline. He proposes using new, efficient technology to book meetings. He also suggests using those meetings as a shared leading indicator between sales and marketing teams. Scott provides data proving that lead chasing is inefficient and provides some alternatives. Speaker Scott…

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Why Your Team is Not Booking Sales and How to Fix It: With Mario Martinez

Overview Mario Martinez, as the title suggests, discusses why sales teams are ineffective when booking sales meetings and how to address that issue. Mario discusses the PVC Sales Methodology and provides sample messages then provides some information on Increasing sales productivity with just 1 hour per day. Speaker Mario Martinez is a former VP of…

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Stack Impressions to Win Customer Trust: With Christian Bacasa

Overview Christian Bacasa, a seasoned sales strategist, addresses two pivotal elements within the realm of sales: stacking and trust. In his insightful presentation, he not only expounds on the art of stacking wins throughout the sales cycle but also delves into the crucial factor of trust-building, providing practical strategies and real-world examples that equip his…

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The Buyer-Centric Revenue Model: With Nelson Gilliat

Overview Nelson Gilliat, a seasoned industry thought leader, eloquently addresses the sweeping revolution underway, which is compelling marketers to undergo transformative changes and break free from the constraints of outdated and ineffective marketing methodologies. As the winds of change continue to gust through the industry, Nelson not only advocates for adaptation but also champions the…

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What is Buyer Enablement? With Josh Fedie

Overview In this insightful presentation, Josh Fedie goes over a variety of effective strategies that companies can employ to proactively assist customers in overcoming the numerous barriers that often impede their purchasing decisions. This ultimately leads to a significant enhancement in conversion rates, a positive outcome that not only benefits companies but also fosters a…

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