Micro-ABM and Other Strategies Used in Sales and Marketing

October 17, 2021

Overview  Katie Dunn outlines how a small team can implement ABM while involving sales in the process. She also dives into what a successful micro-ABM campaign looks like.   Guest Katie Dunn is a Demand Generation Marketing Manager at RollWorks. She is a San Francicso native and has been working in tech for the last five years. Her demand generation role includes virtual…

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What Is The Difference Between Lead Gen And Demand Gen?

July 13, 2021
Demand Gen vs Lead Gen

Lead Generation Lead generation is comparable to performance marketing. It’s focused on the top of the funnel and short-term transactions. Lead generation focuses on bringing in traffic that will become new leads. In its simplest form, lead generation is more focused on quantity over quality.  Demand Generation Demand generation focuses on full-funnel marketing. It focuses…

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Wrap-Up: Demand Gen Summit Spring 2021

May 18, 2021

The last Demand Gen Summit Spring was on April 28, 2021. The focus of this event was driving, engaging, and closing demand. It was chock-full of amazing insights about how to get site visitors into your funnel, what customer engagement tools you should be using, and how to accelerate the sales cycle. There were 3400+…

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James Oldroyd | Demand Gen Study 2021 Results

May 4, 2021
Demand gen study 2021 results james oldroyd

Overview James Oldroyd, a distinguished expert in the field of marketing, meticulously delve into the comprehensive findings of the Demand Gen Study, a rigorous exploration aimed at unearthing emerging marketing techniques and formulating the most optimal demand generation strategy for businesses today. He not only dissect the study’s results but also provide in-depth analysis, case…

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