Posts Tagged ‘customer’
How to Create a Digital Strategy from Scratch with Cole Rieben
Overview Cole Rieben outlines how he transformed and expanded Aptive’s digital marketing strategy. Website optimization, demand generation, forecasting, and brand awareness are discussed. Guest Cole Rieben, Director of Digital Marketing at Aptive, is a digital marketing expert with experience creating and optimizing digital programs. Prior to working at Aptive, he was SEO manager at Vivint Smart Home and managed campaigns at 97th Floor. …
Read MoreThe How and Why of Account-Based Engagement Post-COVID with Dave Elkington
Overview: Dave Elkington, Founder and Chairman of InsideSales, discusses how to implement ABE in targeting buying committees digitally. Guest: Dave Elkington, Founder and Chairman of InsideSales. Reference: iTunes SimpleCast https://digital-conversation-with-billy-bateman.simplecast.com/episodes/the-how-and-why-of-account-based-engagement-post-covid-with-dave-elkington Transcript Welcome Billy Bateman All right, everyone. Welcome to Digital Conversations. I am your host, Billy Bateman. Today I am joined by the legendary Dave Elkington. Dave, how you doing? Dave Elkington …
Read More