Posts Tagged ‘content marketing’
Why Content Marketing Is Important For B2B
In the B2B industry, great content marketing strategies are crucial. Content marketing is how you attract and retain customers. The content you provide your target audience needs to inform and educate them, while calling them to action. In a recent episode of Digital Conversations with Billy Bateman, Manish Nepal, a freelance content marketer, shared some…
Read MoreThe Ultimate Guide To Account-Based Marketing & Conversational Marketing
What Is Account-Based Marketing? Account-based marketing (ABM) is shifting from marketing to a specific person to marketing to a whole account/buying committee. It includes providing different messages and tactics for each person involved in the buying process, tailoring your approach to address the specific needs and interests of each key decision-maker. Instead of targeting an…
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