Posts Tagged ‘content marketing’
A Guide to B2B Content Marketing
In the B2B industry, great content marketing strategies are crucial. Content marketing is how you attract and retain customers. The content you provide your target audience needs to inform and educate them, while calling them to action. In a recent episode of Digital Conversations with Billy Bateman, Manish Nepal, a freelance content marketer, shared some…
Read MoreThe Ultimate Guide to Combining Account-Based Engagement and Conversational Marketing
The newest advancement in the B2B space is account based engagement (ABE). ABE is an evolution of account based marketing (ABM). It focuses on personalization at scale. It’s about engaging with each individual from each individual account. ABM makes the shift from marketing to a specific person to marketing to a whole account/buying committee. It…
Read More