Tips for Effectively Customizing the User Experience with Chatbots

Consumers love customization. Whether it is a customized pair of shoes or a perfectly tailored suit, personalized products make customers happy. Customization increases customer satisfaction, trust, and loyalty toward the service provider.  Customization is a concept that is becoming more prevalent, especially in the digital world. We are moving away from broad experiences and toward…

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A/B Testing: Optimizing Your Website with Intent and Strategy

Having a good business webpage is essential in creating a quality impression for your company. Your page may even be the first impression a potential customer has with the product. The page should be strategically designed, easy to use, and should provide relevant content for the user. However, when designing a webpage, the options are…

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How to Implement Social Marketing While Being Effective and Having Fun

Working in a business career almost always entails a structured and professional environment. These environments are valuable because they provide a place for the company to be organized, demonstrate respect, and encourage personal and company-wide improvement. Company values and culture are also reflected in the way a business chooses to market itself, often maintaining the…

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