Posts Tagged ‘buyers journey’
Intent: A Unit of Campaign Measurement
Overview Hussam outlines the buyer cycle and the role of intent in strategic account-based engagement campaigns. Speakers Hussam AIMukhtar, Senior Director of Strategic Marketing at ZoomInfo, is tomorrow’s marketer. One who’s not afraid to embrace the shifting landscape in the marketing world. One who relies on data to drive results. One who cares about experiences and…
Read MoreB2B Buyer’s Journey & How Sellers Can ‘Align to Win!’ with Gopala Krishna Kris
Overview Gopala outlines how buyers can align to sell using intent data in complex purchases. Speakers Gopala Krishna, Sales Success Enabler at WINsights, is an advisor, investor, entrepreneur, speaker, author, and a life-long learner. His work is published on entrepreneur.com, dataquest.com among others including contributing to a book on Entrepreneurship. Quotes 77% of B2B buyers said their last…
Read MoreThe 5 Secrets to Revenue Marketing Success
B2B marketers are always focused on one word—revenue. How can you achieve revenue marketing success? Revenue is the primary metric used to measure the success of B2B marketers. On average, 55% of B2B marketers are expected to initiate 30% new pipeline. As a marketer, what systems do you have in place to drive revenue? You…
Read MoreKate Adams | Where’s the H(uman) in B2B? | ChatFunnels Demand Gen Summit 2021
Home » buyers journey Reading Time: 3 minutes Starting and running a thriving Saas business is so much more than just having the technology and building some software with a few unique features. So, how do you achieve success with your Saas company? In a recent podcast on Digital Conversations with Billy Bateman, Mr. Saas himself, Stewart Marshall, breaks down…
Read MoreMarty Hamilton | From B2B/B2C to B2Me: How Engagement Educates and Leads to Better Outcomes
Home » buyers journey Reading Time: 3 minutes Starting and running a thriving Saas business is so much more than just having the technology and building some software with a few unique features. So, how do you achieve success with your Saas company? In a recent podcast on Digital Conversations with Billy Bateman, Mr. Saas himself, Stewart Marshall, breaks down what…
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