The 5 Secrets to Revenue Marketing Success

B2B marketers are always focused on one word—revenue. How can you achieve revenue marketing success? Revenue is the primary metric used to measure the success of B2B marketers. On average, 55% of B2B marketers are expected to initiate 30% new pipeline. As a marketer, what systems do you have in place to drive revenue? You…

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Kate Adams | Where’s the H(uman) in B2B? | ChatFunnels Demand Gen Summit 2021

kate adams human in b2b

Overview Kate expounds research-backed strategies to improve your sales and marketing processes by remembering that your prospects are human.  Speaker Kate Adams, SVP of Marketing at Validity, has more than 15 years of tech experience building strong businesses within different stages and industries. She believes deeply in bringing businesses to life in the hearts and minds of prospects…

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