How to Implement Social Marketing While Being Effective and Having Fun

Working in a business career almost always entails a structured and professional environment. These environments are valuable because they provide a place for the company to be organized, demonstrate respect, and encourage personal and company-wide improvement. Company values and culture are also reflected in the way a business chooses to market itself, often maintaining the…

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Why your ABM Strategy Isn’t Working with Kristina Jaramillo

Why your ABM Strategy Isn’t Working with Kristina Jaramillo

Overview Kristina outlines how to overcome a major pitfall in implementing ABM- not being personalized enough to your individual prospects.  Guest Kristina Jaramillo, president of Personal ABM, works with supply chain & tech marketers to add a personal account layer that enables them to influence revenue with new business & account expansion. An expert is…

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