A B2B Perspective on Actionable Intelligence and ABM

“To me, data is just points of information. There’s bunches of it, and you can get choked and die from it. But, if you can make sense out of it, then you have intelligence.” -Bob Samuels In a recent episode of Digital Conversations with Billy Bateman, Bob Samuels – co-founder of TechConnectr – shared his…

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How to Get Intentional with Intent Data

Data is essential in successful B2B sales and marketing. Not only does good data help you reach the right people, but it will help improve your ROI and increase sales. However, having good data is useless if you don’t know how to strategically take advantage of it. What will set you apart from other B2B…

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Marketing Lessons Learned from a Sports and Entertainment Perspective

In order to successfully differentiate yourself as a brand, you need to be doing things that aren’t being done by your competitors. This might mean trying new strategies or techniques that have never been used before. This might also involve learning from other marketing industries and implementing some ideas that work best for them.  In…

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The 2 Most Common Mistakes B2B Brands are Making

Marketing is becoming increasingly more competitive due to the surplus of new ideas and continuous innovations in the industry. It is becoming easier than ever to fall behind other brands. Therefore, optimizing your B2B marketing strategy is essential for success. What are the most common mistakes that marketers are making that might be keeping them from…

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A Sports and Entertainment Perspective on Sales and Marketing with Bill Guertin

Overview  Bill Guertin shares his unique perspective from the sports and entertainment industry. He explains how sales and marketing strategies from the industry also apply to the B2B industry.   Guest Bill Guertin is an expert sales trainer, professional speaker, emcee, and presenter. He is the chief learning officer at ISBI 360 LLC and works with select businesses to generate more revenue based on “Best Practices”…

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How to Stop Stalking and Start Converting using Data Tools

Account-based marketing (ABM) is taking a targeted effort toward marketing and personalizing experiences for target customers. At first glance, ABM is a great strategy. The concept is simple, clear, and easy to understand. However, it is more difficult to implement than it may seem. Your company knows your product and has a vision for how…

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Understanding Consumer Behavior In Order To Eliminate Guesswork

No one likes to guess and test forever, right? If only there was an easier way to figure out exactly what works in marketing and sales. Well, there is and it’s called analyzing the consumer behavior. In a recent episode of Digital Conversations with Billy Bateman, Mike Lewis shared his insights on marketing attribution, understanding…

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